Your affiliate marketing site is the most important part of your entrepreneurial game plan. It needs to look professional and be easy to navigate. When visitors come to your site, you don’t want them to be overwhelmed or confused by a lot of over the top graphics and banners. Your affiliate marketing Web site should get right down to business. It must clearly convey the what, how, and why you’ve chosen to promote certain products.

An affiliate marketing Web site is essentially your store front; it’s the first thing incoming traffic sees, and the worth of what you offer will be immediately judged based on their impressions of your site. As far as affiliate marketing sites go, there are no second chances — get it right the first time.

In order to drive traffic to your affiliate marketing Web site in the first place, you must strategically weave popular keywords throughout your content and Web copy. SEO is the most powerful means of generating traffic on the Web. There’s no way to avoid it if you want to earn a living in affiliate marketing.

If your site is sufficiently optimized to bump up its ranking in Google and other prominent search engines, then you’ve got the most important piece of the marketing puzzle: visibility. Your affiliate marketing Web site needs to somehow be featured at the top of a Google rankings page, and that “somehow” goes by the name of SEO. Learn everything you can about this subject and apply it to all your online marketing endeavors.

As you’ve probably already heard, content is the once and future king of affiliate marketing. While figuring out how to effectively generate quality traffic to your Web site is a big priority, you’re going to have to give them plenty of reasons to stay, and even more to bring them back.

Your content should support your merchants’ products and vice versa. You must choose affiliate marketing merchants not solely for their potential profitability (although this certainly should be considered), but for their relevance to your Web site content as well. And of course, your affiliate marketing Web site content should center around a single theme that you find richly compelling. The more valuable your content is to your readers, the more powerful your recommendations will be. Let your expertise and your passion convince your readers of your affiliate marketing merchants’ worth.

A great way to approach your affiliate marketing Web site is this: consider a market niche that you find appealing, determine its needs, problems, or demands, and pose your solutions via insightful content and useful products. Make sure that your Web site answers your visitors’ questions immediately and succinctly. Provide an emotional hook (a solution to their “problem”), and then rationalize their compulsion to do what you want them to do (i.e., click on an ad to buy a product, sign up for a newsletter, etc.).
Ask yourself, how will this product or service that I’m offering improve my prospect’s life? Use your affiliate marketing Web site to communicate your answer.

Another great way to build up the credibility and trustworthiness of your affiliate marketing Web site is to create a testimonial and review page. This page should be specific to whatever promotional materials you have at your disposal. You may write your own honest review about the products and services you promote. You can also include testimonials from satisfied customers. You can even offer a free report that details your affiliate merchants’ offerings in greater depth.
By applying these simple tips, your affiliate marketing site will start turning a profit in no time!

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