Sports brands such as Adidas and Puma invested in mobile marketing during the World Cup and helped increase global mobile advertising.
Reports from the April to June 2010 period show that global mobile advertising grew by 61 percent.
These corporate giants did what even the smallest of companies can do: utilize the mobile marketing platform to grow brand recognition and profits.
Mobile marketing is very accessible and allows businesses to more easily interact with their customers. Businesses do not need to wait until the next world cup to take advantage of it. A new campaign can be started at any time.
However, timing new campaigns in line with big media events allows a business to capitalize on media interest and audience attention. Any celebration, sporting, or cultural event is an opportunity to develop a campaign that grabs the heightened interest in a subject.
A business can look at how their product or service best fits into an event or its audience, and target their mobile marketing campaign to suit. By choosing a key word that relates to the event, a business can capitalize on recognition of that word being used in media coverage. A campaign using “flag” around a national holiday is a going to grab the interest of the audience.
Being aware of what is coming up in the media and aligning mobile marketing campaigns to suit, allows a business to benefit from heightened interest in the topic. By grabbing the attention of the listeners a successful mobile marketing campaign can be translated into sales. A quick and simple key word allows the audience to easily interact with the business. Making the key word relevant to major media events makes great business sense.
Visit www.txt2get.com.au to take a look at mobile marketing made simple and how this cost-effective form of communication can work for you.
