Legitimate Home Business
Because the Internet is such an easy place to take advantage of the unsuspecting, unscrupulous crooks offer up a steady stream of scams, schemes, and outright dishonest ways for hard-working, prospective entrepreneurs to lose their hard earned cash. These bogus businesses often manifest themselves in the shape of a get-rich-quick scheme that sounds too good to be true. The unfortunate fact is that they are too good to be true and instead represent simply a way to waste a lot of money instantly. The unfortunate consequence is that these money-losing opportunities tend to mask the really legitimate home based business opportunities that are available.
Okay, so how do you go about finding a legitimate home based business opportunity? The answer eludes many people because every day a tremendous amount of wealth vanishes instantly as people fall victims to Internet scam artists. The key to finding a legitimate home based business opportunity that can be conducted online is a simple two word answer—due diligence. Due diligence is the key to finding a legitimate home based business opportunity. Let’s look at how a prospective Internet entrepreneur can conduct a thorough and rigorous process of due diligence in order to separate the legitimate from the fakes, and the legitimate home based business opportunities from the scams.
The first step in conducting due diligence necessary to find a legitimate home based business opportunity is to conduct research online and to identify those opportunities that might meet your specific criteria. Typically the formula that an entrepreneur would use to evaluate a legitimate home based business opportunity would be income potential, lifestyle improvement, training and support, as well as the estimated amount of startup capital required. Once these criteria have been identified, the home-based business opportunity seeker can then begin the process of searching online for appropriate opportunities that fit within the target profile. Once these prospective businesses have been identified, the prospective entrepreneur can then begin the process of systematic due diligence.
The first step is to evaluate each opportunity by contacting all possible authorities who might have derogatory information about the opportunity. By identifying the state in which the business operates, or at least where its headquarters are located, the prospective entrepreneur should first contact the state’s attorney general office to determine whether any claims or law suits have been filed or are pending. Similarly, you should also contact the Federal Trade Commission, as well as the local Better Business Bureau in the town in which the business operates or is headquartered. If all three of these organizations indicate that there is no derogatory information on file, you can then proceed to the next step.
Using an Internet service that identifies the owner of a URL, research the people behind the websites that the business uses to recruit people and offer its opportunity. Once you have obtained these names, run an Internet search to see if there is any derogatory information about the individuals. There are also Internet services available that allow you to find more detailed information about a specific person. This may sound somewhat severe, until you realize that you’re about to potentially invest thousands of dollars of your hard earned cash. Only by knowing who you are dealing with, and by ensuring that they are legitimate, can you feel secure in your investment. Provided that the name search turns up no negative information and that the business seems to be legitimate, you can then move on to the next step.
This is arguably the most important step in the process. What you must do is identify business owners who are already working with the opportunity you are investigating. Contact these owners and open up a dialogue to find out their true and unbiased opinions of the opportunity. Sometimes these individuals may not give you an accurate appraisal, because they are embarrassed to admit that they made a mistake. But more often than not you will get solid information from people who are working the business and who can point you in the right direction while giving you legitimate advice.
It is also important to do more than simply conduct this review via e-mail. You should make an attempt to contact these entrepreneurs by phone—or even visit them in person—and have multiple discussions with them. By building a relationship and by establishing rapport with these individuals, you are far more likely to get the honest story. And don’t call one or two people. It is critically important to talk to as many as possible to get as much information about the opportunity as you can.
There are many legitimate home based business opportunities out there which can provide a tremendous income and that offer huge growth potential to the Internet entrepreneur. But let the buyer beware—there are also many scams. Before you invest one dime into your new enterprise, be sure to conduct thorough and rigorous due diligence to ensure that the investment is sound and that the home-based business opportunity is a solid one.
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