America women spend about $7 Trillion annual, 70 percent of all new business are opened by women & women represent 50% of Internet users and buy more online than men. Shocker? To mainstream media, it should be! Media outlets have been marketing to men’s needs since the early 1950′s, and since the early 90′s, 80% of household income is spent by women.

Women represent over 50% of Internet purchases and are exploding the Entreprenural Spirit by running their own empire, from home. The Internet is exploding, more that 160,000 men and women in the US alone are lining up to find jobs that they are not qualified for, or are overqualified. The sad truth is, the Internet is where the new jobs are.

Here are the top 5 reasons women entrepreneurs are starting a home based business.

1. Quality time with family and friends. Women today juggle so many different areas of life that the home based business opportunity brings to them an amazing landscape to move at their own pace, make their own schedule and leave plenty of time for personal pursuits.

2. More control of personal finances. Women love to feel in control of their money and derive great pleasure in providing services for others that are of value. We can see clearly in today’s market place how this unfolds, with Oprha being the #1 female spokes person for women entrepreneurs around the globe. The growing popularity of women business owners who are setting much higher standards in regards to their personal value has created a new niche market online, focusing on women who are determined to become successful, independent and rich.

3. Self-confidence and gaining personal power. Personal development has become second nature to business, if how you do business is anything like how you treat yourself, you most likely will be very successful, if you take great care in your personal growth. The Alpha female is being sought out by independent businesses for leadership skills and to embody new dynamic solutions to business communication. If you search for successful women entrepreneurs you will find a plethora of women who are setting the stage for new emerging niche markets to brand and empower women globally.

4. Networking: Women are #1 networkers and will refer a good chef, yoga instructor, coach, doctor, store, new childhood playground, you name it, if a women likes it, she will definately tell her friends. Women love to communicate what they like and will also share what they dislike. Women have an innate ability to sell and market without really selling anything, if they believe in the product or service they will buy it. Women spend $7 trillion annually, how? Mostly by word of mouth and by media. Watch a TV commercial and see how directly it speaks to a womens needs, the ‘swifter’ was a huge success, why? No more leaning over, cleaning up the mess, nor having to add anything else to the equation to make cleaning more than it should be. Simlple, disposable and no clean up, filling a big need for women and men.

5. Investment. Women are solution shoppers, they will buy services and products that create a long term investment. Take a look at the wellness industry and how that has skye rocketed over the last decade. Many women today are in their baby boomer years, and want to take care of themselves, not just financially but from a physical standpoint, so health has become a hot commodity. It is a direct investment into your quality of life. Having a home based business is a tremendous investment that can be sold at any time. It offers tax savings, educates and informs and allows peace of mind, knowing that what you create today stays forever on the Internet that can build your brand or business for decades to come.