One area, which has greatly benefited from these advances, is the business of Internet marketing.  While much of this industry has gone mobile, there continues to be a strong need for viable Internet marketing businesses.  The services these companies provide, go hand-in-hand with mobile marketing.  Further, Internet marketing, because most individuals own a computer, has the potential to reach such a vast number of target markets.  Companies can reach far more consumers and specify targets within that broad range.

What are some different types of Internet marketing businesses?

Email Marketing Though this industry is not as big as it once was, email marketing still has a place in the realm of Internet marketing services.  This type of marketing business can design letterhead, help create more impactful correspondence, provide ideas with how to gain more traffic, increase sales, and do all of these things and more for less money than other marketing services.  In 2009, for every dollar spent, email marketing generated ROI of $43.62.  This is obviously still a profitable Internet marketing technique and business.

Interactive Marketing This area of marketing does not operate exclusively online.  Instead, companies offering these services teach individuals how to collect data via the Internet and the proper way to correspond.  Then, they teach companies how to use interactive marketing, the art of addressing customers, listening to what they say, processing what they say, and then, responding in a way that demonstrates application of what the customer has just related.  An example of this is Amazon.com, which has customers input their preferences, and then, displays publications, which match those and are in accordance with most recent purchases.  There is a lot of interactive software out there that can accomplish this.  Interactive marketing businesses help achieve this.

Search Engine Optimization (SEO) This area of Internet marketing business seeks to increase web site rankings.  Basically, individuals type keywords into a search engine and then, multiple listings appear.  The order they appear in is controlled by the SEO.  This can be the difference between customers, traffic, sales, etc.  There is great potential here.

Web Design There is a huge need for this in our world today.  Because technology is changing so rapidly, companies need web designers that can create interactive, up-to-date web pages for their business.  Web design Internet marketing businesses provide a way for individuals to work virtually anywhere, with minimum overhead.  This can be a very profitable business.

Online Public Relations These types of companies do just what they say—provide online public relations, while marketing the business at the same time.  There is a great need for these types of online businesses, as almost every company, movie star, music artists, etc. has a webpage of some sort.  Further, there is always information linked with related stories and articles about products.  The market is pretty broad in this industry.  Online public relations Internet marketing companies can help spread the word about brands in a positive way and provide ideas of how to reach various target markets.

E-Branding This marketing industry is the act of taking your brand to the Internet.  These types of Internet marketing businesses can help you engage customers faster with your brand and do it just as well as your physical business.  Moreover, e-branding marketing businesses incorporate web design, SEO, and other marketing techniques to help make the transition more profitable and efficient.

Niche Marketing These types of Internet marketing businesses, which create niche marketing campaigns, help companies to identify the largest volume of customers (targeting), communicating with them, sell them, and then, obtain feedback from them.  This type of a marketing business has great potential.

Of course, there are many more types of Internet marketing businesses.  However, these are a few.  Again, as the world moves mobile, there is a continued need for Internet marketing businesses, since these two industries are intertwined.

References
1)http://en.wikipedia.org/wiki/Interactive_marketing
2)http://marketingtoday.com/emarketing/ebranding_moving_your_promise.htm?2
3)http://searchenginewatch.com/2167921
4)http://www.email-marketing-reports.com/basics/why.htm
5)http://www.prnewsonline.com/