Perhaps you’ve seen online ads about this type of marketing strategy? Maybe your company has tossed around the idea? Or maybe you’ve just seen article titles with this on the Internet? What’s the big deal? Exactly what is Search Engine Optimization? How is it accomplished? Can it really make a difference in a marketing campaign? How much of a difference could it make? This article will offer some light on the subject to give you a brief introduction.
First, lets define the intimidating term, search engine optimization. A synonym of the word is SEO. Search engine optimization refers to the process of optimizing web pages’ Google rank on a search engine. To explain, SEO has the ability to increase or decrease the order of the page results when keywords are searched in a search engine.
How is it done?
Editing the coding and HTML of a web page accomplish search engine optimization. In essence, the person optimizing the page will specify which keywords to identify with the web page. The more keywords specified, the greater the chance of boosting your page’s ranking.
Why utilize search engine optimization? Can it really make a difference in a marketing campaign? How much of a difference can it make?
These are great questions. Yes, SEO can improve a company ten fold. As mentioned previously, the purpose behind search engine optimization is optimizing or rather, moving up a page’s rank. When the person types in their keywords or question into the search engine, 10 website addresses will result. Then, if you scroll to the bottom of the page, hundreds and maybe even thousands of other pages will result. Consumers are not going to scroll through 55 pages of results. They may not even look on the 3rd or 4th page. They may stick to the first 5 results listed on the primary result page. What does this tell you about the importance of optimizing your page? Your company may have developed this incredible website to engage consumers and really draw them in. However, if you do not optimize your page, it could get lost in Cyber Space. Again, it is essential to edit your coding and HTML via search engine optimization.
Taking SEO one step further, the ultimate reason behind optimizing your web page is to generate profits. The closer your website is to the top results, the more consumers are going to see it. Literally, everyone who types in your keywords, if you’re at the top, will see your website. They may not click on it, but they will see it. This is a great marketing resource right here. In addition to seeing your website as a top result, individuals will also be more enticed to click on your website. The more traffic created, the greater chances of increasing sales and ultimately, increasing revenue.
Search engine optimization has great potential to improve the traffic to your website and increase your revenue. Can you do it yourself? Yes, you can, if you know what you are doing. However, if you are unsure, it’s probably best to contact a marketing company that specializes in this. Failure to edit the correct things, can result in mistakes on your website that cause it to malfunction and lose business as a result. Even if you have to pay a fair amount of cash to get this started, the benefits outweigh the disadvantages. Incorporate SEO into your marketing strategy.
References
1) http://en.wikipedia.org/wiki/Search_engine_optimization
2) http://ithemes.com/what-is-seo-and-why-do-i-care/
3) http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291
4) http://www.hobo-web.co.uk/seo-blog/index.php/what-is-seo-a-guide-for-beginners/
5) http://www.webconfs.com/seo-tutorial/introduction-to-seo.php
