Choosing your Small Business marketing solutions will depend on your marketing budget, your desired image, direct audience and their geographical extent. It is important that you don’t place all you advertising dollars into just one solution. Test the waters with a couple of solutions and track which advertising campaigns are working and which are not. Naturally you will then want to focus your advertising dollars towards the methods that are working. Some possible small business marketing solutions would be Advertising Media such as Yellow pages, posters, cinema advertising, magazines, television, newspapers, radio, public transport and pay per click advertising within the internet search engines.
In Australia the Yellow pages phone book is a great way for the general public to find your small business from the comfit of their home. Many people use the traditional phone book to look up businesses and service in which they require. Whilst the general public is at work they often utilize yellow book online, listing on this website can have great benefits for minimal costs.
Posters, Public transport and Billboards are often used to attract the attention of the customer and insure that your product and branding remains known throughout the wider community. Depending on which country you are located there are advertising associations that will be able to assist you with this type of advertising. The Advertising Association of Australia can assist you with posters and signs including mobile signs that can be placed on busses, taxis, bus shelters and even sky writing.
Cinema Advertising can be an effective way to get your branding in the public eye. People tend to not be distracted by the day to day activities in life when they are at the Cinema, by advertising just before a movie in which people have taken time out of their day to enjoy, can often be just the moment that will grab their attention and enable them to sit up and take note.
Magazines are place where you can hone in on your targeted market. If for instance your target market were new brides then a good place to advertise would be in your local bridal magazine. This way you know that the people reading this magazine are more likely to be interested in your product or service.
Television advertising is a powerful tool for reaching the wider community. Television advertising can also be used to selectively target a certain demographical audience. Television allows you to incorporate visually stimulating images and sounds that are not possible with the other forms of advertising. This form of advertising is one of the most expensive forms of advertising; it could cost as much as $30,000 for a 30 second commercial in a prime time position.
Radio advertising is effective as according to the radio marketing bureau the majority of our population spend some of their media consumption listening to the radio. Many radio listeners have a particular radio station and program that they listen to on a regular basis. Whether these loyal listeners are in their car, workplace or at home you can almost be assured that they will be tuned into their favorite radio station and digesting your advertisement.
Newspapers have a range of geographical distribution areas. Whether it is a national newspaper or your smaller local paper newspapers can target a large area depending of that paper circulation. You local paper is one of the best forms of advertising for small local business. They reach a large number of potential customers as well as providing information about local events which may entice more people to shop in your area.
Internet Advertising is fast becoming popular with all types of businesses. Pay per Click (PPC) advertising allows you to target certain keywords that your potential customers are searching for. An example of this could be someone was searching for a product that helped prevent your baby taking off his or her nappy them they could type in button up nappies into the search engines to find what comes up. Another example would be if someone was searching for a home based internet business in Australia then a list of paid advertised sites would appear in the search engine. Depending on the relevance of the content within your site, you would appear at the top of the page under the keyword phrase HOME BASED INTERNET BUSINESS.
In summary the above mentioned are widely used for small business marketing solutions and it pays to outsource any of these methods to professionals in order for you to get the most out of your advertising dollars.
