When the rubber hits the road, though, does Amway have what it takes to help you become successful? Not quick to jump on any bandwagon, we conducted a thorough, unbiased review of Amway. Read on for the results!
What Does Amway Sell?
This is the most natural question: What exactly does Amway sell? After all, you can’t get worked up about an MLM if you don’t connect with its products or services.
Probably the first thing that came to your mind when you saw the word “Amway” was household or personal care products like soap. You’re right! (Sorry, no prizes). Amway’s household products include those for laundry, cleaning, house wares, and appliances—but also nutrition, wellness, bath, body, and beauty.
Can You Sell Amway’s Products?
For Amway, as with any good MLM opportunity, there has to be a market for the products. Direct sales is one leg of your business; signing on new recruits is another. Both legs stand on the solid ground of good products—or give way on the uneven soil of also-rans.
So, what about Amway’s products? They have some quality products, and some of these—most notably their cleaning products—have a niche that you can work to attract new customers.
Marketed under the “Legacy of Clean” brand, Amway’s cleaning products are environmentally friendly—with recycled packaging and biodegradable ingredients. It’s an interesting marketing angle, one that has plenty of room to be explored. Go to your local grocery store: the shelves aren’t overrun—yet—with “green” products. TV shows aren’t (again, yet) plagued with “green” cleaning product commercials. (It’s more like, here’s our wonderful product, and—oh, yeah—it’s good for the environment, too).
However, everything about Amway’s Legacy of Clean brand—from the packaging to the sales pitch—centers around being green. The verdict? If you are willing and able to get in front of your friends and family with these Amway products and convince everyone how much better the products are for the environment, you, too, can hopefully enjoy the benefits of brand loyalty.
Now, for Amway’s nutrition and wellness line, marketed under the Nutrilite brand. Marta Vieira da Silva, “one of the best soccer players in the world” (according to the Amway website) is a sponsored athlete. If you have a captive audience of avid soccer players, this may be a good product line for you to sell. There are some other sports endorsers as well that may help you sell Amway nutrition products.
One caution: The nutrition and wellness category is so crowded you really need to look hard for the Amway advantage. Even the focus on phytonutrients (according to Amway “plant based compounds key to the Nutrilite brand”) is still not strong enough to make people get off the couch and buy.
What about Amway’s Artistry beauty products? Here again it’s up to you to motivate the buy. Mary Kay Cosmetics, another well-known MLM, wrote the book on selling beauty products through direct sales…think beauty parties with all your girlfriends. And then with their girlfriends, and their girlfriends, and their girlfriends. If you are willing and able to do this, your Amway beauty products will eventually sell themselves as repeat customers come back again and again. With Amway’s beauty products, as with all beauty products, price isn’t the issue, it’s hooking them on the products!
Rounding out the Amway offering are the Body Series lotions, soaps, and deodorants; Satinque Hair Care shampoos; and Glisten Oral Care. Once again, the trick is in getting people to use these Amway products. If they like it, they will buy it.
Amway also has non-consumable products like air and water purifiers. The problem with non-consumable products is that you lose the potential for the repeat purchases that MLM associates salivate for.
Amway’s Pitch: You As the Customer
According to those who actually became Amway distributors, one of the main pushes is to get you to buy the products you sell. Well, if you believe in Amway’s products, then of course you will buy and use them. It’s not necessarily a huge negative, unless selling to yourself, and then getting others in your downline to do the same, replaces sales to other people. In other words, if buying from yourself is seen as the only way to “make it” in Amway, then this is not the best opportunity. Beware!
Quixtar: Amway’s Black Spot?
Quixtar is an internet-based company owned by Alticor, parent company of Amway Global. Quixtar made headlines for selling tapes, books, and lectures—more than actual Amway products. There were even lawsuits over this issue because many people felt deceived.
It turns out Amway/Quixtar stars were making more money off the sales of these types of products than off the soaps and household cleaners. Not that there is anything wrong with making money by selling motivational products—there is a whole industry around it—but let’s be up front about it.
Amway’s Biggest Negative: It’s About Market Saturation
The Quixtar question aside, Amway’s biggest downfall may be in its very length of existence. In other words, with Amway you have to be concerned about market saturation. Many, many people have already been exposed to Amway. This means you will have to look harder to build your own roster of customers and downline with Amway.
The bottom line? If you are passionate about one or more of Amway’s product lines—and you are willing to put yourself out there continually to family and friends to get sales and keep your business rolling—Amway might be worth a try. Just forget the books, the tapes, and the traveling to seminars. Amway is a sales job, pure and simple. Don’t quit your day job, either…until you can!