Best Free Google Tools to Build Your Online Business
When you are looking at starting an online business versus a brick and mortar business you will find that the cost of starting an online business does not even come close to the funds you would need for a business offline. We previously discussed the benefits of starting an online business on this website and low cost was one of these benefits.
Well, to add to our comments about cost effectiveness for starting an online business there are many free tools that you can use to launch and maintain your business. When you think of free sometimes you think of “cheesy” quality however, just the opposite is true with a lot of the tools that are available for free.
There is no doubt that there are some really cheap tools that really do not help your business but there is also some really valuable tools you can use for your business that are free of charge. In fact, some of these tools are so impressive it is hard to believe they are free. Some of these impressive tools are offered by Google and all it costs you is your time to set up a free account with Google. Here is an overview of just a few of the great tools that Google offers for running your online business.
Google Analytics is a free tool that allows you to keep track of your website statistics in one easy to use dashboard. The tool is capable of tracking the traffic to your website, where its comes from, how your visitor’s arrived at your site, the page where your visitors entered your site, the keywords they used to find you, the path that they follow when they visit your site, and much more.
Without a doubt this tool provides you with some very valuable information for improving and growing your business. It helps you get to know the patterns of your website visitors so you know how to fix any leaks in your website where visitors are leaving. It also provides you with the knowledge you need to grow and improve your online business.
If you use pay per click advertising for driving targeted traffic to your website Google Analytics provides a comprehensive analysis of all of your pay per click advertising campaigns so you can test and tweak to optimize the campaign and make the most of your advertising dollars.
If you have a Google account you can opt to receive the latest information on your industry and area of expertise. All you do is choose the information you want to receive and Google will automatically alert you with the latest information that pertains to your online business or other topics of interest. No more spending time searching for the latest news on your area of business.
Google Keyword Tool External
This is a free keyword tool that you can use to obtain valuable information on the types of keywords and keyword phrases that people are using to search for your product or service. The tool will also provide suggestions for other keywords that you may not have thought of that people use to search for your product or service.
Google Keyword tool allows you to see the number of people that are searching with specific keywords on a monthly basis as well as the level of competition for bidding on those keywords for AdWords campaigns. The tool also contains a convenient feature that allows you to import keywords into a spreadsheet program such as Excel for further analysis.
Google Friend Connect
On this website, we have discussed the importance of including a social networking strategy in your business and marketing plan. Google Friend Connect can help you to build social networks for your online business by offering an arsenal of free widgets to help you conduct polls, offer buttons on your site that allow your prospects to quickly share your information, receive ratings, allow questions and answers, and much more. The tool can be used with your website or blog to help you to begin to build an entire social networking community for your business.
These are only a few of the free tools that Google offers for running your online business. They are easy to use yet quite sophisticated when it comes to the number of capabilities in each program. And I should also mention that all of the free tools that are offered by Google are accessible by simply signing up with one account. You do not need multiple accounts for each application.
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