List Building Provides Sustainability for Your Online Business

When you run an offline business you usually have regular customers that you have built relationships with and they return to do business with you time and again. Many business owners that create online businesses fail to understand that ongoing customer relationships are just as important to the sustainability of your online business as it is for a brick and mortar business in the offline world. A few Internet marketers are under the impression that because they can market to the entire world that relationships are not important and nothing could be farther from the truth.

If you are going to establish sustainable long term income for your business and reap the rewards of your efforts for years to come you must develop lasting relationships with your customers. One of the ways that online business owners do this is through list building. Just like you have a mailing list for your brick and mortar business you can build lists for your online business. The only difference is that there are many tools available online that make it easier to build lists and keep in touch with your customers for the long term.

List building is not only used to provide your customers with the latest news about your business, it can also be used to get to know your customer wants and needs so you can offer backend products in the future that address those needs. Although list building may seem like a lot of work it all depends upon how you go about it. One thing is for sure, if you offer quality and you are consistent your customers will want to maintain a relationship with you. If you are full of hype and repeatedly communicate that it is all about you and the sale, list building will of course be a lot more difficult.

Building High Quality Lists

If you want to build a list of highly targeted customers then you must position yourself to offer products and services that address an audience with specific needs. This is called targeting your niche. For example, if your product is shoes you will attract a lot of customers however, if you are going to establish a relationship for the long term this might be difficult since the topic is so broad. Your customers may stick around and they may not. On the other hand, if you offer custom made shoes that address specific foot problems you are more likely to attract a highly targeted audience which you can offer related backend products to in the future.

Once you have identified your audience and the problem that you are going to help them solve it is customary to offer a place for them to opt-in to your mailing list. You have probably seen opt-in forms on websites that offer you something for free in exchange for joining your mailing list. You can use your website for as the focal point for getting people to join your mailing list.

The other part to building your mailing list is your marketing efforts. If you cannot drive highly targeted traffic to your website then it will be difficult to grow your mailing list. Thankfully there are many online tools for accomplishing these tasks. Some of the tools include social networking sites, article marketing sites, blogs, video marketing sites, advertising in newsletters related to your topic that have a large subscription base, and other tools such as pay per click advertising and search engine optimization.

Managing Your List

By now you are probably thinking that this is going to take you hours to manage your list once it grows and keep in touch with your subscribers. Well the good news is that there are many list management tools available for managing your lists and automated tools for keeping in touch with your subscribers.

For example, there is a tool known as an autoresponder that will automatically distribute your newsletter at a time that you designate. You can also set it to offer follow up messages, mini courses, articles on demand, and any other type of information that you want to offer to your customers and potential customers. You simply load your information into the autoresponder and configure it according to your preferences. Autoresponder services are very cost effective and there are a few quality services available online that are very reliable and cost very little to operate.

There is also a variety of list management software available both paid and free that will help you to manage your lists as your subscriber base grows. This is a lot different than the old ways of managing and mailing to your subscriber base with a brick and mortar business and you will save a lot of money in postage in the process.

Respectfully Dedicated To Your Success,

Derek Bayer

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Best Free Google Tools to Build Your Online Business

When you are looking at starting an online business versus a brick and mortar business you will find that the cost of starting an online business does not even come close to the funds you would need for a business offline. We previously discussed the benefits of starting an online business on this website and low cost was one of these benefits.

Well, to add to our comments about cost effectiveness for starting an online business there are many free tools that you can use to launch and maintain your business. When you think of free sometimes you think of “cheesy” quality however, just the opposite is true with a lot of the tools that are available for free.

There is no doubt that there are some really cheap tools that really do not help your business but there is also some really valuable tools you can use for your business that are free of charge. In fact, some of these tools are so impressive it is hard to believe they are free. Some of these impressive tools are offered by Google and all it costs you is your time to set up a free account with Google. Here is an overview of just a few of the great tools that Google offers for running your online business.

Google Analytics

Google Analytics is a free tool that allows you to keep track of your website statistics in one easy to use dashboard. The tool is capable of tracking the traffic to your website, where its comes from, how your visitor’s arrived at your site, the page where your visitors entered your site, the keywords they used to find you, the path that they follow when they visit your site, and much more.

Without a doubt this tool provides you with some very valuable information for improving and growing your business. It helps you get to know the patterns of your website visitors so you know how to fix any leaks in your website where visitors are leaving. It also provides you with the knowledge you need to grow and improve your online business.

If you use pay per click advertising for driving targeted traffic to your website Google Analytics provides a comprehensive analysis of all of your pay per click advertising campaigns so you can test and tweak to optimize the campaign and make the most of your advertising dollars.

Google Alerts

If you have a Google account you can opt to receive the latest information on your industry and area of expertise. All you do is choose the information you want to receive and Google will automatically alert you with the latest information that pertains to your online business or other topics of interest. No more spending time searching for the latest news on your area of business.

Google Keyword Tool External

This is a free keyword tool that you can use to obtain valuable information on the types of keywords and keyword phrases that people are using to search for your product or service. The tool will also provide suggestions for other keywords that you may not have thought of that people use to search for your product or service.

Google Keyword tool allows you to see the number of people that are searching with specific keywords on a monthly basis as well as the level of competition for bidding on those keywords for AdWords campaigns. The tool also contains a convenient feature that allows you to import keywords into a spreadsheet program such as Excel for further analysis.

Google Friend Connect

On this website, we have discussed the importance of including a social networking strategy in your business and marketing plan. Google Friend Connect can help you to build social networks for your online business by offering an arsenal of free widgets to help you conduct polls, offer buttons on your site that allow your prospects to quickly share your information, receive ratings, allow questions and answers, and much more. The tool can be used with your website or blog to help you to begin to build an entire social networking community for your business.

These are only a few of the free tools that Google offers for running your online business. They are easy to use yet quite sophisticated when it comes to the number of capabilities in each program. And I should also mention that all of the free tools that are offered by Google are accessible by simply signing up with one account. You do not need multiple accounts for each application.

Respectfully Dedicated To Your Success!!

Derek Bayer


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It Pays To Be Aware: What You Don’t Know Can Cost You!

If you are completely new to setting up an online business it is important for you to be aware of some opportunities that make their money off of the lack of experience and knowledge of people who are new and trying to break into making money online.

Sometimes people who are new to Internet marketing are unaware of what the costs are for setting up an online business as well as how easy quality expertise is available when you search for the Internet for advice on how to set up an online business. Some of the savvy Internet marketers know this and while most of them are straightforward and honest about what they offer there are also the ones that will try to profit unjustly from this lack of knowledge of newbie online business owners

For this reason it is worth taking a look at the Stores Online opportunity.

How Stores Online Works

Stores Online is an operation that assists people with setting up an online business by offering a shortcut method for setting up a website online. The company offers a package deal for setting up a website that is accompanied by a series of training sessions, conferences, and workshops. You also have the opportunity to ask a host of questions about setting up your business online as well as address any concerns you have related to your online business.

The company advertises online and through direct mail by distributing postcards that invite you to attend a one-day session at your local conference center in your community and they draw you in by offering a free lunch. While all of this sounds good what you find out when you get there is that you have to pay out a significant amount of money to attend an additional intensive one-day workshop and then there is a high pressure sales pitch to invest a huge sum of around $5000 to get started. What’s more is there is a contract with a lot of fine details and once you are committed there are a lot of hidden fees beyond the amount that you initially pay to get started.

The mentoring is completed over the phone and basically they set you up with a cookie cutter website that is difficult to maintain and navigate and you end up learning and losing a lot through trial and error. If you happen to know how to build a website they will not allow you to host it. Instead you have to go through their system.

What happens with this program is the people who do not have any idea what it takes to set up a business online end up paying out a lot more money than the average startup business simply because they do not know any better. Someone who is well seasoned or has any type of Internet marketing knows that you can establish yourself online with very little startup costs. You can also seek the advice of experienced Internet marketers for much less without being locked into a contract with a lot of hidden fees.

It Pays to Be Aware

Stores Online is one example of companies that profit from the knowledge that aspiring online entrepreneurs lack when it comes to setting up a business online. While there are a handful of people that seemed to be able to make this program work, if you Google this opportunity under scams unfortunately you will find that the negative experiences outnumber the positive ones.

We are telling you this as a new online marketer not to continually bash opportunities but instead to help you be aware of some of the opportunities that may seem to be the answer but when you delve a little deeper you find yourself in a quagmire of deceit. If you know how they work you can better protect yourself and get a healthy start for your new online business.

Respectfully Dedicated To Your Success!

Derek Bayer


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“Who Moved My Cheese?” Helpful with Viewing Change or Not?

“Who Moved My Cheese?” is a book written by Spencer Johnson that discusses different views on how we react to changes in our lives. The book addresses the issues of how some of need change frequently while others are stressed out by change and avoid it at all costs.

“Who Moved My Cheese?” begins with a gathering of friends discussing how their lives have changed since they were classmates in high school and how they are afraid of change. Although they are afraid of change they continue to discuss how much things have changed since they were in high school before the story transitions into two mice that live in a maze and are spending their lives running around and looking for cheese.

According to the book, cheese represents the things that we want out of life and how the two mice think different about how to acquire cheese in their life. Spencer Johnson continues to explain the different views of the two mice about how they will acquire the cheese in their life.

One mouse thinks about sniffing out cheese while the other thinks about running after cheese. The other two mice that come into the picture sit around complaining about how someone moved their cheese when a huge hunk is placed in the maze and then disappears.

The two mice that are complaining become tired and hungry while the other two mice have found cheese because they looked for more immediately after the huge hunk of cheese disappeared.

Meanwhile the mice that are complaining are writing messages on the wall of the maze about how they feel about acquiring cheese. They finally realize that the messages they are writing on the wall are the same except they are each written differently. The two mice that were complaining vow to change their ways when they see the other two mice have found cheese. The group of friends who were classmates and have gathered around to tell the story continue to discuss the story and how the cheese has been moved in their life.

While we won’t ruin the ending of the book if you have yet to read it, “Who Moved My Cheese?” does make some interesting points about how we view and react to change. The book emphasizes that no matter what changes we encounter we should all see change as a good thing instead of something we should resist. Even if we feel the changes are not fair we should avoid fighting the change.

While some people who are employed in a 9 to 5 job may see this book at unrealistic when it comes to accepting changes that are not fair that happen in the workplace, people who are making a change or are thinking about starting an online business may react to this publication in a more positive light. It is a matter of seeing things according to your situation. For example, if someone else got promoted on the job and that was your promotion it may be difficult to react to the change in a positive way.

On the other hand if you are thinking about starting an online, networking marketing or mlm business then the book can be helpful in helping accept the changes that are about to take place in your life. It can also spur some thoughts about how you may feel about the changes that will take place once you start and grow your online business.

Respectfully Dedicated To Your Success

Derek Bayer

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The Convenience of Using Skype in Your Online Business

If you are looking to cut the costs on your business overhead there is a service available online called Skype that will help you to drastically reduce your telephone bills while adding convenience to the way you conduct online business on a daily basis.

If you are not already familiar with Skype it is an online service that allows you to make calls over the Internet which is also known as VoIP (Voice over Internet Protocol). Skype is a really nifty service that offers free calls to anyone in the world that has a Skype account and allows you to make calls to landlines and cell phones for a very low monthly fee.

Skype offers a series of different types of plans which are both free and paid depending upon the type of services you choose. For as little as $9.99 per month for the basic plan you can make unlimited calls anywhere in the world and to any type of phone completely over the Internet.

How Skype Works

You can use Skype with any computer that has access to a high speed Internet connection as long as the computer is equipped with a microphone or you have a headset that is equipped with a mouthpiece. If you do not have this equipment you can pick up a headset for as little $20.00 and plug it into the USB port of your PC and you are instantly up and running.

If you want to ditch your landline phone and make all calls through Skype, no problem. Simply get involved with the SkypeIn service and you can register your own cell phone number and when your clients call that number you can pick it up over your PC through Skype. Heck…. you can even make calls via a USB Skype Mouse which allows you to make calls over your PC. This cool device comes equipped with a keypad and mini LCD screen to display your contact list and the caller ID feature.

And that’s not all! For just a little more than $9.99 each month you can make unlimited calls worldwide as well as choose your own phone number which your prospects can call and you can answer on your own computer. It’s awesome!

You can also configure Skype so the calls can be forwarded to your cell phone or your landline phone if you prefer. You can also enjoy added services such as caller ID, voice mail, and chatting face to face if your computer is equipped with a Web cam.

Another nice part about Skype is that if you own a little netbook with a Web cam or even a regular size laptop, you can talk on the phone at any time and any place as long as you have high speed Internet access. With all of the public access points becoming available this is super convenient to use without the high priced phone bill.

What About Call Quality?

A lot of people that are thinking about using Skype ask this question. The good news is the sound quality of Skype calls completely surpasses a landline phone and most cell phones. As long as you have a high speed Internet connection the sound quality is extremely clear even halfway across the world. What’s also nice about the quality is you can adjust the volume of the call to a level you desire which is often not the case with a landline or cell phone.

Skype is a “No Brainer”

If you take the time to look at all of the great things that Skype has to offer it appears to be a “no brainer” when it comes to cutting the costs of your telephone bill and reducing business overhead. It is jammed with great features that offer more than a conventional landline and what’s more is it allows you flexibility and mobility in one easy to use interface.

Respectfully Dedicated To Your Success!

Derek Bayer


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The Two Faces of Facebook

The Two Faces of Facebook: Use of Personal Profile and Business Pages
Although Facebook was originally established as a website for college students to connect, it eventually branched out to high school students, and currently it is a popular social networking tool for business owners and professionals from many different industries.

If you are starting an online business and are under the impression that Facebook is for the young crowd, think again because Facebook is a very useful tool for getting yourself established as an expert in your field and developing a client base that shares the same interests as you do.

The Two Sides of Facebook

Facebook offers the opportunity to establish a personal side and business side. If you are trying to establish yourself as a business professional and get your brand associated with quality, it is very important to achieve a good balance between your personal profile and your business profile. For example, if your personal profile is full of things like what you had for lunch or pictures of your latest Saturday night party it is time to clean up your act.

Instead you should be creating a professional image across the board in both your personal and business profile that will help you establish mutual and trusting relationships with the potential clients for your business. Whenever you post anything about yourself on Facebook you should do it with your business clients in mind. Here are a few tips on how to create a professional image for both your personal and business profile on Facebook.

§ Create a Professional Username: For your personal profile it is a good idea to use your full name so people begin to associate your name with the professional brand that you establish. For example, a username such as “party2night” will not exactly get you established as a professional and people will most likely not take you seriously when you try to offer expertise that is related to your business. If you are establishing a business page you can also use your full name or perhaps the name of your business which will tell people exactly what you are all about.

§ Complete the Profile: The Facebook profile provides you with a great opportunity to create a polished professional image. Think about your potential client when you fill out your profile. As you fill out the profile ask yourself, “Is there something you don’t want them to see?” Then don’t include it in your profile. Then ask yourself, “What do I want them to see?” Use this as your guide to add appropriate information to your profile.

Also, include most of your important business information on the home page. This is information that you want to emphasize such as the benefits your client will receive by working with you, your area of expertise, or the type of clients you work with.

§ Choose Your Photo Wisely: Use a photo that provides a balance between informal and too formal. You want people to feel like they can approach and connect with you however, you do not want to be so informal that they fail to see you as a professional who is knowledgeable in their field of expertise.

§ Use Profile and Privacy Settings: Facebook provides a way for you to limit your profile and privacy settings on a per user basis. Be sure to show enough of your profile to let people know what you do and then set the privacy settings so you can control what people can see. For example, if you do not know someone that well you can limit what they see in your Facebook profile.

Finally, always come across as professional in all of your Facebook communications and avoid hard selling. If people see you as knowledgeable and trustworthy, the sale will come later. On the other hand, if you engage in hard selling people will most likely see you as self serving and you will lose them rather quickly. The purpose of Facebook is to establish relationships with your clients, which is what social networking is all about in the first place. Use this tool wisely and it will come back to you tenfold with long term results for your online business.

Respectfully Dedicated To Your Success!!

Derek Bayer

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Twitter, The Power Is In the Ability to Integrate & Automate

If you have never used Twitter for your online business you will be surprised to find that there is a lot of power behind 140 character messages. The problem is if you run an online business Twitter can be quite time consuming when you use it to tweet on a daily basis. Also when you use Twitter to keep in touch with your followers it can be time consuming to set up all of your tweets in a manner that does not overwhelm your followers with endless tweets.

The good news is if you know how to effectively integrate Twitter into your online business activity and automate some of the tasks you can enjoy all of the benefits that Twitter has to offer without spending hours and hours of time organizing all of your tweets and other information.

Integrating Twitter with Your Website

If you are trying to integrate Twitter with your website there is a wide variety of Twitter widgets that are designed to be used with any website or blog. Let’s take a look at what a few of the Twitter widgets are and how they can be integrated into your website or blog.

§ Twitter Tools: This is a nifty Twitter widget that allows you to easily integrate Twitter into your blog. It acts as a plugin to WordPress, the popular open source blogging software that many bloggers use and allows you to create a blog post that offers further in depth information that is related to your 140 character tweet message. You can use this tool to automatically create a link to your blog post and also to announce whenever you have added a new post to your blog.

§ Twitter Sidebar: Twitter sidebar allows you to keep up with your Twitter conversations and your website activity right from your browser or your PC’s desktop. You can quickly send messages, read messages, share links, and create announcements about blog posts all from one easy location.

§ Twitter Buttons: With Twitter buttons you can promote your Twitter account through an easy to use icon that is inserted into your website with ready made HTML so you do not even have to have any knowledge of HTML. Twitter allows you to choose from a variety of different size buttons that will suit the design of your website. The buttons encourage your visitors to follow you on Twitter.

§ Tweet Suite: This is another really cool Twitter widget that allows you to easily locate all of the tweets that are related to a specific page of your website or blog post. It also contains features that you can easily use to “retweet” and “tweet this” with a simple click of a button.

These are only a few of the Twitter widgets that you can use to integrate Twitter into your online business. If you research Twitter tools and widgets you can find a host of other widgets that will help you to save time and easily integrate Twitter into your daily routine.

Automating Twitter

Twitter is only an effective social networking tool if you commit to using it on a regular basis and as your business grows, so will the time it takes to use Twitter to keep in touch with your list of followers. There are many online tools that will help you automate your tasks for Twitter and one of those tools is called HootSuite.

HootSuite is a dashboard tool that allows you to automate all of your Twitter tasks. HootSuite allows you to manage all of your Twitter tasks and if you have more than one Twitter account it can be an extremely useful tool and time saver. All you have to do is log into the HootSuite website, set up a free account, and then you will be walked through adding your Twitter profiles. Once you configure the dashboard you can simply create all of your tweets and then set them up for distribution at scheduled times and you are done.

So if you are thinking that social networking is going to be too time consuming may it help you to know there are free tools that are readily available for helping you to easily establish an online presence in social networking. Social networking is part of Web 2.0 method of communicating and has started a new wave of the way we promote online business, so it is best to get on board now and learn how to use these tools because you will be using these tools for many years to come as your online business grows.

Respectfully Dedicated To Your Success!

Derek Bayer


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Paying it Forward: Online Business & Duplication

Starting an online business can seem like it is daunting or an overwhelming task that only belongs to the people who are gifted with success. May it help you to know that there are a lot of people who have become successful with an online business who come from all different types of backgrounds and beliefs about what success entails.

Duplication vs. Cookie Cutter

The reality is that most people succeed with online business because they follow a blueprint that has a proven record for success. They are successful with their online business because they duplicated the success of others and then shared those methods with others who are also trying to become successful.

This is not to say that you are creating cookie cutter businesses online that everyone else is doing. There are way too many of those online that saturate the market and over a period of time it becomes impossible to duplicate the success. Only the person who invented it is making any money from this concept of duplication.

What we mean by online business and duplication is using a business idea that can be duplicated for your own success and can be used to help others become successful as well. It is built on the success blueprint of others in conjunction with your own business idea.

So how do you know if your business idea can be duplicated by others? Well, the answer lies in asking yourself some very specific questions, the answers of which will determine the viability of your business idea and the impact it will have on others.

What is the Record of Success with Similar Ventures?

If you have a business idea and it is unique you can measure its possibilities against other similar ventures to determine if it is something that has the potential to be duplicated with success. Look around at other businesses who offer similar services to help yourself to determine what is not working, what is working well, and how you can offer it differently to help yourself and others create more success.

Is There a Demand?

If you have a business idea that you think will fly with duplication it is important to learn all you can about the market to find out if this is something that will be in demand. Although it can be a great idea, if no one is looking for it then you are going to have a hard time trying to sell it. Part of succeeding with a product or service means knowing the market, how the people in the market think, and what they want.

Is Someone Else Doing It?

Do your homework and find out if anyone else is doing the exact same thing as what you are thinking about doing. What is their success rate? Has the idea been sustainable? Does the business venture show great potential for the future? When you are looking at someone else’s business these are some of the things you should be keeping in mind.

Should I Test Run It?

Test run the idea on yourself before you try it with others. This will provide you with the barometer you will need to determine what it will take for others to become successful with your business idea. Depending upon what your idea is there may be certain personal qualities in a person that are required to achieve success or there may be specific criteria related to your product that must be met to achieve success. Whatever it is, try it out first and perhaps recruit a handful of people that you trust to give it a test run so you can see what they needed to do to become a success.

Should I Ask Opinions of the Public?

There are many great tools available online for trying out a business idea such as video marketing and social networking sites and it is even cost effective enough to set up a temporary website to test your ideas. Once you choose the method for test running your idea then offer a limited amount of people who respond to your offer a freebie for test running your product for a limited time and then ask for their feedback. This can help you to measure the success of your idea and will help you to troubleshoot different aspects that perhaps you did not think of before you launched the test. People always like to be asked for their opinions on a matter.

Is It Sustainable?

If you are going to put the energy behind your business idea it is also important to determine to the best of your ability if it is going to bring you and the others that duplicate it long term success. This can be a difficult call however, if you find the answers to some of the questions above it can be a lot easier to determine sustainability for your product or service.

Whatever your business idea is never skip the most important step of discovering the possibilities of your idea. Although it requires an investment of your time before you make any money, the efforts will come back to you tenfold by providing you and your followers with something that will bring you happiness and financial stability for the long term.

Respectfully Dedicated To Your Success!

Derek Bayer


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When It Comes to Online Business Steady Wins the Race!

If you are tired of the rat race and thinking about starting an online business there are a few things you should consider before making the leap into entrepreneurship. There are a lot of people that are under the impression that they can become Internet millionaires overnight since they are opening up their online business to the world.

While it is possible to break out of the restaurant or mortgage grind and become financially independent with an online business, you must remember that setting up and running an online business takes effort, commitment and perseverance.

It takes just as much energy and effort to run an online business as it does to run a brick and mortar business and it requires online business planning and the skills necessary to carry out your goals and objectives. Let’s take a look at some of the things you should consider when starting an online business.

Entrepreneurial Traits

When it comes to starting an online business it is important to assess your business planning skills and personal attributes that are necessary for building a successful online business. The traits of an entrepreneur are much different than the traits of a person who works for someone else.

If you are a self starter, tend to maintain a positive way of thinking, and can commit to the end goal then you are well on your way to succeeding with an online business.
You must also have the ability to solve problems as they come up and not be easily discouraged with obstacles that will inevitably crop up.

Remaining consistent and disciplined every step of the way will help you to take the online tools of the trade and use them to create a strategic business and marketing plan. The business and marketing plan will be the compass that guides your online business to success.

Business Planning

Creating a business plan will be the lifeline to running a successful online business. Although some of the online business tools make it easier to set up a business as opposed to the offline world, you still have to have specific goals outlined in your business plan and stick to each one with a vengeance.

The business plan will be your blueprint to success and will help you to set short term and long term goals that will ensure your success every step of the way. By having a business plan in front of you it is also easier to see where your strengths and weaknesses are so you can come up with strategies for dealing with obstacles and problems that will come up along the way on your road to success.

A business plan will also demonstrate to others that you are serious about succeeding with your online business and help you to secure financing or attract investors should you decider to pursue this route. Your business plan will include a vision of what you plan to achieve with your online business, a clearly outlined business profile, demographics, and a cash flow statement. The initial plan will serve as a blueprint which you can update as your business takes off and grows.

Marketing Plan

The marketing plan will clearly define your strategies for reaching your target audience. To write an effective marketing plan you must get to know your market and their reason for purchasing your product or service. Researching your market requires a significant investment of your time however; this will come back to you tenfold because you will know exactly who your audience is, what they are searching for, and how they think.

Knowing your market will help you describe the data in detail for your marketing plan and help you identify who your best prospects are and why. If you know your market well you can create a successful marketing plan that will help you to achieve your business goals and objectives.

Just like the business plan, you should continually revisit the marketing plan so you can keep in touch with your goals and objectives as well as make any necessary changes as your online business grows.

Without careful planning you cannot build a successful online business on a wobbly foundation. A lot of online businesses fail through misconception on the part of the business owner that you simply set up a website, do a little advertising, and then watch the sales roll in. Nothing could be farther from the truth!

Although some of the tools that are offered online make setting up a business more cost effective, in a lot of ways starting an online business is no different than running a successful business offline. It takes a significant investment of time, steady steps that are measurable, and a lot of perseverance.

Respectfully Dedicated To Your Success!

Derek Bayer


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The Differences between an Online Business and an Online Job

The current shift in the state of the economy has caused a lot of people to rethink their life’s goals and objectives. You open the news every morning and it seems that all you read about is the bad news of the economy and the companies and other institutions that are struggling to survive. A lot of people fear for their jobs or have been laid off and they are standing in the unemployment line wondering what happened to that dream of working your entire life so you can receive a gold watch and hopefully a few healthy years of retirement.

For this reason the economy has caused many people to rethink their values and their purpose in life. With the increased use of the Internet as a primary communications tool there has been a definite shift from the offline economy into the ecommerce movement which has allowed many people to change their lives for the better and live a more enjoyable and flexible lifestyle.

The onset of ecommerce has prompted companies to rethink their employment structure and allowed those with the entrepreneurial spirit to pursue their dreams. More companies are outsourcing their work to cut costs which is creating a influx of online employment and more businesses are setting up online to reduce overhead and increase their profits.

So if you are thinking about making a change here are a few things to think about when deciding to create an online business or pursue an online job.

Online Business

If you are considering starting an online business this can have many long term benefits on your financial future and your lifestyle. Instead of remaining in the 9 to 5 grind an online business will allow you to enjoy a more flexible lifestyle and puts you in the driver’s seat. If you have just been laid off, starting an online business can be a great way to finally be able to create an income doing what you love instead of what you are obligated to do to get the bills paid.

Let’s look at some of the pros and cons of starting an online business.

Pros

§ You Are the Boss: Many of us have worked for bosses that we loathe or we have chosen to simply endure the limitations of someone else always calling the shots. With an online business you are the boss and you call all of the shots.

§ Flexible Schedule: Although you will have to put hours of work in at the beginning the rewards will come back to your tenfold and you will be able to enjoy a flexible lifestyle and spend more time with family and friends.

§ Financial Freedom: If you know how to start an online business the right way your business will grow up to take care of your needs and if you stay consistent, it will bring you many years of enjoyment with financial freedom.

§ Low Cost: The costs of starting an online business are very low compared to the old conventional ways of setting up a brick and mortar business on the street. No longer do you have to take out this enormous loan or invest a lot of money into start-up not knowing if it is really going to work. Many online businesses start up for little more than $100.

Cons

§ Lack of Commitment: If you do not have the commitment and self discipline that it takes to become successful with an online business it could be a long road ahead.

§ Quick Buck: If you are looking to make a lot of money immediately this is definitely not the road for you.

§ Lack of Support: If you have not been able to secure the support of your family members and loved ones it can be difficult to stay motivated on your own.

§ No Desire: If you have no desire to be in charge and are comfortable working for someone else than an online business may not be a good fit.

Online Job

Online employment has been on the rise since the shift in the economy. Not only is there an excessive amount of outsource jobs online many companies are allowing their employees to telecommute a few days a week to cut costs and boost morale and productivity. While online employment allows you the flexibility to work out of your home office it still has its limitations because someone else is calling the shots. There are deadlines to meet just like conventional employment and a person to answer to but there are also some pros and cons to opting for online employment.

Pros

§ Flexibility: Online employment can add hours to your day and save you money. When you add up the amount of hours you spend getting ready for work, purchasing the required attire that is needed for the workplace, commuting, spending money on lunch, and then trying to wind down so you can enjoy a few precious hours at the end of the day, it really adds up to a lot. Although you are doing work for someone else there is a lot more flexibility than being required to show up at a certain place by a certain time.

§ Helping Others: Some people who seek online employment do so because they enjoy interacting with and helping others achieve their goals and objectives.

§ Immediate Income: If you have been laid off and you have specialized skills, you can begin generating immediate income while you decide what to so next.

§ Generate Passive Income: If you prefer working for someone else you may also decide along the way to generate some passive income streams for yourself with some of the opportunities that are available online.

Cons

§ Working for Someone Else: With an online job you are working for someone else just like you would be on a conventional job only you are working from home.

§ Someone Else Benefits: When you work for someone else online they are reaping the rewards of your hard work. If this is what turned you off to your offline job in the first place you will be placing yourself right back into that mold.

§ Indefinite Income: Depending upon the type of online employment you seek you may be looking at an erratic income stream if you are not interested in setting up other income streams for yourself. While some people can live with this for others the lack of a steady stream of income can cause a lot of anxiety.

Hopefully some of these points will help you to make an informed decision as to which option is best for you. However if you are truly sick of the 9 to 5 grind and want something that you can call your own, an online business may be the way to go.

Respectfully Dedicated To Your Success!

Derek Bayer

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