How Online Branding Can Ramp Up Your New Business

If you have already worked for years in the real estate or restaurant business you should be familiar with the importance of establishing a brand people associate with quality.  Branding is no different when you establish an online business only the process of going about establishing your brand online is slightly different than a brick and mortar business.

Although people associate your online business with the design of your website, logo, and other elements that usually define an online business, online branding for your business is more about what you do, what you have to offer, and how you offer it to your targeted audience.  With all of the different businesses that are being established online, your brand will be the one element that makes your business stand out in the online crowd.

Establishing Your Brand Online

With a brick and mortar business there are different ways of getting your brand established which include advertising, networking, and other things that get your brand associated with quality and good service.  When you establish your brand online the process is similar only there are many tools that are available for you to use to help spread the word about your brand and your business.

Establishing your brand begins with deciding what you are going to offer and how you are going to offer it.  It is all about offering something in a different way than businesses that are similar to yours.  This is known as your Unique Selling Proposition (USO) which you are probably already familiar with from doing business offline.  If you are not familiar with it a USP is an extremely important component for establishing your brand online and will be the main selling point that sets you apart from all of the other businesses.

Defining Your Brand

Once you define your brand you can first establish yourself through your website.  The home page of your website is a very powerful and important marketing tool.  Your home page will be the first impression that your visitors see after arriving on your website.  On the average you have about 8 seconds to capture your visitor and tell them what you are all about.

Many website owners make good use of the home page by placing a video of themselves right on the home page that acts as a powerful business card when people arrive on your website. I mean what is more powerful than face to face contact in a world where we generally communicate through typed words? In addition to that, the benefits of doing business with you are clearly visible along with your logo and a clear explanation of what you have to offer.

Getting the Word Out

Once you have made your website the focal point there many other strategies and tools you can use for spreading the word about your new brand and your business.  From doing business offline you know that word of mouth advertising can be a powerful way to get new referrals and get your brand noticed.  This concept of advertising is no different when it comes to the Internet only the nice part is that is easier and more cost effective to get the word out online than it is in the offline world.

In the online environment you can spread the word through a technique which is known as viral marketing.  When you establish your online business viral marketing will be your arsenal of tools for establishing your brand on the Internet.  Although viral marketing sounds like an illness well actually….it is….but in a good way.

Viral marketing spreads the word through the use of a series of tools most of which are free to use.  Some of the tools that are used for viral marketing include social networking sites such as Facebook and Twitter, article marketing sites such as Ezine Articles and Submit Your Article, video networking sites such as YouTube and Viddle, social bookmarking sites such as Digg, and general networking sites such as Squidoo and others.

When you put these sites to good use for your business people will begin to create a buzz about your new online business and your brand. If you stay dedicated to using these tools consistently the word will spread like wildfire about your business.  One of the really cool things about all of these tools is they provide easy ways for people to share high quality content with their friends and fellow business professionals.

If they see something good they will willingly share the content with others who have the same interests by simply clicking on widgets that are provided by these sites which allow you to automatically forward the information with others.  This is whole lot different than the brick and mortar world where it takes a lot more time to spread the word and get referrals.

Respectfully Dedicated To Your Success!!

Derek Bayer

VN:F [1.9.11_1134]
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.11_1134]
Rating: 0 (from 0 votes)

When It Comes to Online Business Steady Wins the Race!

If you are tired of the rat race and thinking about starting an online business there are a few things you should consider before making the leap into entrepreneurship. There are a lot of people that are under the impression that they can become Internet millionaires overnight since they are opening up their online business to the world.

While it is possible to break out of the restaurant or mortgage grind and become financially independent with an online business, you must remember that setting up and running an online business takes effort, commitment and perseverance.

It takes just as much energy and effort to run an online business as it does to run a brick and mortar business and it requires online business planning and the skills necessary to carry out your goals and objectives. Let’s take a look at some of the things you should consider when starting an online business.

Entrepreneurial Traits

When it comes to starting an online business it is important to assess your business planning skills and personal attributes that are necessary for building a successful online business. The traits of an entrepreneur are much different than the traits of a person who works for someone else.

If you are a self starter, tend to maintain a positive way of thinking, and can commit to the end goal then you are well on your way to succeeding with an online business.
You must also have the ability to solve problems as they come up and not be easily discouraged with obstacles that will inevitably crop up.

Remaining consistent and disciplined every step of the way will help you to take the online tools of the trade and use them to create a strategic business and marketing plan. The business and marketing plan will be the compass that guides your online business to success.

Business Planning

Creating a business plan will be the lifeline to running a successful online business. Although some of the online business tools make it easier to set up a business as opposed to the offline world, you still have to have specific goals outlined in your business plan and stick to each one with a vengeance.

The business plan will be your blueprint to success and will help you to set short term and long term goals that will ensure your success every step of the way. By having a business plan in front of you it is also easier to see where your strengths and weaknesses are so you can come up with strategies for dealing with obstacles and problems that will come up along the way on your road to success.

A business plan will also demonstrate to others that you are serious about succeeding with your online business and help you to secure financing or attract investors should you decider to pursue this route. Your business plan will include a vision of what you plan to achieve with your online business, a clearly outlined business profile, demographics, and a cash flow statement. The initial plan will serve as a blueprint which you can update as your business takes off and grows.

Marketing Plan

The marketing plan will clearly define your strategies for reaching your target audience. To write an effective marketing plan you must get to know your market and their reason for purchasing your product or service. Researching your market requires a significant investment of your time however; this will come back to you tenfold because you will know exactly who your audience is, what they are searching for, and how they think.

Knowing your market will help you describe the data in detail for your marketing plan and help you identify who your best prospects are and why. If you know your market well you can create a successful marketing plan that will help you to achieve your business goals and objectives.

Just like the business plan, you should continually revisit the marketing plan so you can keep in touch with your goals and objectives as well as make any necessary changes as your online business grows.

Without careful planning you cannot build a successful online business on a wobbly foundation. A lot of online businesses fail through misconception on the part of the business owner that you simply set up a website, do a little advertising, and then watch the sales roll in. Nothing could be farther from the truth!

Although some of the tools that are offered online make setting up a business more cost effective, in a lot of ways starting an online business is no different than running a successful business offline. It takes a significant investment of time, steady steps that are measurable, and a lot of perseverance.

Respectfully Dedicated To Your Success!

Derek Bayer


Fill Out The Simple, Easy Form Below To Have Your Free Copy of

 "Creating An Online Business Plan"

Sent Instantly to Your Inbox!

First Name:
Email:
Phone (optional):

VN:F [1.9.11_1134]
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.11_1134]
Rating: 0 (from 0 votes)

Success Leaves Clues

When someone becomes successful it is human nature for some of us to think “Well….they are just gifted, they are born with it, or they are just lucky.” Nothing could be farther from the truth when it comes to creating success with your online business, in your personal life, and with yourself.

If you have been thinking about starting an online business and you have road blocks like these holding you back may it help to know you are not alone. May it also help you to know that those people that you emulate as successful did not get there by accident or because it is in their genes or because they are lucky or………well….you fill in the blanks.

The fact of the matter is that you can become successful with your online business and with anything in your life for that matter, with a few insider secrets that are not really secrets in the eyes of successful people. You are probably saying, “Well okay but what does that mean?”

Well let’s take a look at a few rules of thumb that successful people have used to get to where they are now. These rules are not actually rules but clues that have been left as a result of success.

Follow the Success Model

You may be surprised to find out that success does not mean having to start from scratch. If you were raised to believe this then it is only normal to feel this way however, you do not have to keep believing that this is the case. The fact of the matter is that success can happen by following the blueprint of other people that have become successful.

The people you have always envied or emulated because they are successful got there because they followed a tried and proven roadmap from someone else that became successful. It is as simple as that. The only other thing you need is the drive and determination to follow that roadmap until you get what you want.

You see, many people do not become successful because they are observers. Somewhere along the line they have been taught to believe that success is for other people. If this belief becomes deeply ingrained it becomes like the story of the baby elephant who remained tied loosely to a post. Although it was easy for him to escape, he remained because he was taught to believe that he could not venture beyond those limitations. If you keep that chain tied to him without connecting it to the post, he still would remain there not believing that he could simply go beyond those limitations.

The people who have become successful realized that they could go beyond those imaginary limitations by following the success of others. After all, how can you go wrong when the formula has been tried and proven over and over again? What’s more is without it, it can take a long time or be next to impossible to achieve success without a compass to guide you on your way.

Choose One Model

With that said, make sure that you choose one model for success and then commit yourself to following it. Many people make the mistake of trying several different models for success and then end up with paralysis by analysis. You become so overwhelmed with information overload that it is impossible to make a decision and get started.

Find one role model that you emulate and learn everything you can about their success and how they did it. Use this blueprint to create your goals and objectives, decide when and how you will achieve each step, and then just do it!

What About Fears?

Fear is a normal part of venturing into the unknown and the people that have become successful were also afraid. The difference is that they see fear for what it is which is simply an emotion to be reckoned with and not an emotion that should paralyze you from moving forward. Without the emotion of fear you would probably be seeing everyone becoming successful in this world. While fear is a normal emotion it is also the leading cause of not taking action on your dreams.

After all, most people see it as easier to remain in something that is familiar and comfortable although they know it is not necessarily healthy. They see it as easier to remain unhappy than to push through the emotion of fear in search of a better life. It is a vicious cycle however the ones who have pushed through fear are the ones that you see as successful. They simply see fear for what it is and keep forging ahead anyway.

So what are you waiting for? Find someone successful, pick their brain, and get going! Online success is waiting on the other side!

Respectfully Dedicated To Your Success!

Derek Bayer


Fill Out The Simple, Easy Form Below To Have Your Free Copy of

 "Creating An Online Business Plan"

Sent Instantly to Your Inbox!

First Name:
Email:
Phone (optional):

VN:F [1.9.11_1134]
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.11_1134]
Rating: 0 (from 0 votes)

How your Restaurant Work Experience Can Lead You to Online Success!

If you have been working in the restaurant industry you already know about the long hours you invest in making the business a success as well as the many different hats you have to wear, especially if you are working in restaurant management. Running a restaurant requires hours of dedication, the ability to make smart business decisions, and savvy people skills in addition to the constant drive it takes to maintain a successful business over the long term. It is no wonder that a lot of people burn out while working in the restaurant business due to the fact it has a tendency to consume your life. If you are finding yourself getting a little run down with the restaurant business and want to have more holidays, evenings, and weekends, it may help you to know that a lot of the skills you learned in the restaurant industry will carry over into building a successful online business. An online business will allow you more flexibility in your schedule and will allow you to have energy left over to do some of things you enjoy and spend more time with your family.

Let’s take a look at some of the ways your restaurant skills can apply to building a successful online business.

Customer Service: When it comes to running an online business quality customer service is a big plus when building relationships with your prospects. Running an online business is all about standing out in the crowd so if you provide quality customer service and develop a positive rapport with your customers they will return time and again to do business with you. Since you have already developed these skills through the restaurant business you will be way ahead of the game when it comes to providing quality for your customers.

Hard Work and Dedication: Starting an online business requires hard work, consistency, and dedication if you are going to become successful. You already know that from running a restaurant so you will be able to carry these skills over to creating success for yourself with an online business. The only difference is you will have to put all of your hard work in at the beginning and then just stay consistent with the maintenance once your business is up and running. Unlike a restaurant this will allow you to enjoy more flexibility in your schedule and spend more doing the things you like to do.

Marketing: Just like a brick and mortar business marketing is one of the most crucial aspects of running an online business. If you have worked in a successful restaurant you know what is involved in creating a brand that people will associate with quality. This skill will carry over into online marketing where it is also necessary to create a brand that people associate with great customer service and a quality product. You will be using basically the same skills with the addition of some of the cool online marketing tools that are available.

Savvy Business Skills: Running an online business successfully requires skills with numbers and other skills that are used in the back office to keep the business running smoothly. Although you have high tech ecommerce software to help you with inventory, accounting, billing, payment processing, and other necessary office tasks, it is still vital to your online business to be able to crunch the numbers and keep track of sales conversions and other aspects that keep your business running at a profit. If you have been doing this with a restaurant it will be no problem for you to accomplish it with an online business.

Management Skills: If you run a restaurant you are already familiar with the many hats that you have to wear when it comes to managing employees, delivery personnel, customers, and other people who are involved with the operation of the business. If you are accustomed to the multi-tasking skills that are required to be a good manager you can use these skills to run a successful online business.

Online businesses are very versatile and most online businesses have multiple streams of income that require multi-tasking skills to run the business at a profit. If you are burned out with the long hours of the restaurant business an online business may be the answer to your dilemma. With all of the tools that are available online, chances are you will also be able to exceed the income you were making with the restaurant and you will have some quality time to yourself as well.

Respectfully Dedicated To Your Success!

Derek Bayer


Fill Out The Simple, Easy Form Below To Have Your Free Copy of

 "Creating An Online Business Plan"

Sent Instantly to Your Inbox!

First Name:
Email:
Phone (optional):

VN:F [1.9.11_1134]
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.11_1134]
Rating: 0 (from 0 votes)

Online Business Planning for the Restaurant Professional

If you have been a restaurant professional for a period of time and are looking for a change, the skills you developed for planning a successful restaurant will help you when it comes to planning your new online business. Although planning a restaurant business is a little different than planning an online business there are some skills that remain consistent across the board when you make the change from running a restaurant to running an online business.

When you run a restaurant you basically oversee all of the business operations. Running an online business is similar so when you plan, you initially plan to oversee all of the operations of the business. Let’s look at the similarities that are associated with planning a restaurant and planning an online business.

What is Important?

When you plan to start a restaurant the first thing you have to do is decide all of things you will need to know before planning the restaurant. This includes market research, demographics, location, and other crucial information that will provide you with a useful road map that will define the restaurant as well as where it is going in the future.

The same rules apply to planning your online business because you must begin with the basic information that is going to build a solid foundation for your new online business. This includes market research, demographics, location where you will target your market and all of the other essential elements that will define your online business and where it is going in the future.

What Type of Business

When you are planning a new restaurant you have to decide what type of restaurant it is going to be such as a formal restaurant, fast food restaurant, or other type of restaurant. You also have to put a lot of thought into the location as well as the tools you will need to start up and run the business.

With an online business you also must decide what type of business it is going to be and what you are going to offer. For example, you may be offering a service that requires a membership or perhaps you are offering a product. Depending upon what you are offering you will also have to decide on the location where your market resides and the tools you will use to start up and run your online business.

Defining Your Market

When you plan a restaurant it is necessary to determine who your customer will be and why they would be interested in eating at your restaurant. This involves getting to know your market, how they think, and what they are looking for.

The same principle rings true when planning an online business. You have to determine who your customer will be and why they would be looking for your product or service as well as where they reside online.

What to Offer and How to Offer It

Restaurant planning involves deciding what foods you will serve and how you will present it to your customers. For example, you may decide to have a constant menu or you may decide to change the menu frequently and integrate food and drink specials along the way.

When you plan your online business you will not only choose a niche product or service but you will also have to plan on exactly what you are going to offer as well as how you are going to offer it to your target audience. For example, you may be offering widgets and then plan to offer a backend product that is related to the widget. Perhaps you are going to offer product bundles. Whatever you offer you have to come up with a plan that is appropriate for your target market.

Online Business Tools

When you plan a restaurant you also have to include the tools you are going to need to run the business such as cookware, tableware, furniture, and any other equipment that is associated with running a restaurant.

When you plan your online business you should define what tools you are going to use for running your business such as the website or ecommerce platform, online marketing tools, and other tools that are associated with running an online business.

Finally, if you are planning an online business and are unsure of what to do next, use the skills that you learned when planning a restaurant and then apply them to the online environment. I think you will find that you know a lot more about planning an online business than you give yourself credit for knowing.

Respectfully Dedicated To Your Success!!

Derek Bayer


Fill Out The Simple, Easy Form Below To Have Your Free Copy of

 "Creating An Online Business Plan"

Sent Instantly to Your Inbox!

First Name:
Email:
Phone (optional):

VN:F [1.9.11_1134]
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.11_1134]
Rating: 0 (from 0 votes)

How an Online Business is a Great Fit for the Real Estate Professional

If you have worked in the real estate field for some time now and are looking for a change you may want to consider starting an online business as a viable option. Working in the real estate industry involves a significant investment of your time and you never really have a whole lot of control over your schedule.

If you are real estate agent your schedule is ruled in part by the schedule of others when it is necessary to show properties that are up for sale. If you are a real estate investor your time is consumed with the logistics of running a profitable real estate investment business which includes making sure all of the property vacancies are filled, advertising, working with property managers, and other responsibilities that are associated with real estate investment.

The good news is that a lot of the skills you learned as a real estate professional will help you to become successful with an online business and at the same token you will be able to enjoy a more flexible lifestyle with time and energy left over to do the things that you enjoy doing. Let’s take a look at how an online business is a great fit for a real estate professional.

Business Planning

As a real estate agent you are always planning your strategies for making more sales, marketing your services, and organizing all of the administrative tasks that are involved with a property sale. If you are a real estate investor you also do a lot of planning for marketing yourself, finding property deals, and managing the employees that help you to successfully run your business.

Both types of real estate professions involve knowledge of how to create a successful business plan and the ability to create specific goals and objectives for achieving success.

These skills will come in handy when you start your online business. Although there are many tools that help you to easily start your business online it still requires a sound business plan and specific goals and objectives to help you to get to where you want to go. It also takes patience and perseverance to recognize obstacles and solve problems as they develop. If you have been successful in real estate chances are that you possess most of these skills that are necessary for creating a successful online business.

Customer Service

As a real estate professional you work with many different kinds of personalities and build up skills for relating to people. In a sense, the real estate professional is all about guiding others, establishing connections, and learning diplomacy with difficult personalities.

These skills will serve you well when it comes to developing a relationship with your customers online. Quality customer service skills will get your business noticed online and customers will return to do business with you in the future. Since online business lacks the face to face contact that you usually have with customers in a brick and mortar business, quality customer service is that much more important in the online environment and will ensure sustained relationships with your online customers.

Networking

As a an experienced real estate professional you are probably already aware of how important it is to have good networking skills since real estate is all about making contacts.

These skills will come in handy with your online business since part of promoting your new business involves knowing how to effectively use the social networking tools that are available online for making contacts that have interests similar to your own.

Many of the social networking sites also offer professional groups that you can get involved with that contain members that will have interests similar to the topic you choose for your online business.

Marketing

When you work in real estate you spend a good portion of your time on marketing. If you work as a real estate agent a big part of your salary is commissions and if you are a real estate investor part of generating income is being able to market yourself and your business. At one point or another you have probably been required to create a marketing plan which clearly identifies your goals and objectives and provides you with the compass you need to expand your business.

The same marketing skills are needed with an online business and it is extremely important to create a marketing plan that clearly identifies where you want to be in a year as well as five years from now. The only difference in creating a marketing plan with an online business is you must also identify the online tools that you are going to use to promote your online business and how you are going to use them.

Real estate can be a very demanding field that leaves you little time and energy to spend time on other things. So if you are thinking about starting an online business I hope this information has helped you to see that you already have a head start when it comes to some of the skills that are necessary for succeeding with an online business.

Respectfully Dedicated To Your Success!

Derek Bayer


Fill Out The Simple, Easy Form Below To Have Your Free Copy of

 "Creating An Online Business Plan"

Sent Instantly to Your Inbox!

First Name:
Email:
Phone (optional):

VN:F [1.9.11_1134]
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.11_1134]
Rating: +1 (from 1 vote)