Creating the Proper Mindset for the Online Business Entrepreneur

There are so many people that would love to venture out on their own and be in charge of their life instead of letting someone else call all of the shots and be in charge of the future. In our minds, nothing beats being in charge of our own time and having the freedom and the money to do the things that we want to do.

So why is it that so many people have this desire but choose to remain in a situation where they have to do what pleases their boss not to mention watching out for what their boss will do to them?

The answer lies in rules that we had nothing to do with setting up from the very beginning and the fact that society places a strong emphasis on working a job until you retire. In the eyes of society and sometimes your loved ones, the idea of chasing your dream seems out of character with traditional values.

The other reason people tend to remain in the 9 to 5 grind is that they have yet to develop the mindset of an entrepreneur. You see, in order to achieve the freedom you desire by being able to make your business grow and develop multiple streams of income you must possess what is called an entrepreneurial mindset.

This is the mindset that business owners use to approach the world and settle for great instead of mediocre. It has to do with the concepts that Napoleon Hill discusses in his renowned book “Think and Grow Rich.” This book was first published in 1937 and has been re-published a zillion times and still is read by aspiring entrepreneurs to this very day. Why?

There is a reason that “Think and Grow Rich” has lasted for decades and the reason is because it contains the very principles that people need to live the lifestyle of their dreams. When Napoleon Hill wrote the book he sought out hundreds of successful people to discover their common traits of success. After all, success is not only about your own drive and determination it is also a result of following in the paths of others who have already achieved a proven blueprint for success. In other words, the attributes that make up an entrepreneurial mindset.

According to Napoleon Hill entrepreneurial mindset is all about desire, faith, creativity, careful planning, persistence, and decision making. In addition to that it is all about breaking down the barriers that exist in our subconscious that keep us from reaching our full potential and living the life of our dreams.

The subconscious refers to the beliefs that were instilled in us at the very beginning of our lives which create voices that keep us from achieving the things we want. Our subconscious is what runs in the background and controls us until we realize its presence and take the necessary measures to change the thought processes that we have been so well trained with early on in our lives.

So if you are not born with the entrepreneurial mindset do not be discouraged because if you have the will to achieve the lifestyle of your dreams you can change a lot of the thought processes that you were conditioned with at the beginning of your life. Although it requires constant vigilance on your part to shift your mindset, by following the blueprint of others who have become successful you can learn to develop the entrepreneurial mindset that is necessary for controlling your destiny and achieving the lifestyle you desire.
When you make the shift from employee to business owner, whether its an online, mlm or networking marketing business model, there are three things you must remember when it comes to following others who have become successful and that is to stay focused, pay attention to others that have already followed the path, and consistently take action.

If this all seems like a lot of work the fact of the matter is that it is a lot of work which is why everyone is not doing it. Instead it is much easier for them to stay stuck in their comfort zone despite the fact that they are not really happy in their current situation.

Respectfully Dedicated To Your Success!!

Derek Bayer

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Why Would I Use Ping.FM and What’s a Microblog Anyway?

Ping.FM and microblogging is a new way to easily promote your online business. To understand these two concepts and how they relate to your online business let’s provide you with an overview of each and how they work together to make some of your online business social networking tasks a lot easier and faster.

Blogs and Microblogging

A blog is website that you set up for the purpose of offering high quality content that is useful to your readers. Each blog post usually consists of anywhere from 250- 400 words of information that is related to your area of expertise.

Microblogging is a more recent form of blogging that allows users to receive information and updates in 140 characters or less. The information is related to a blog or group and is received by any device that is connected to the Internet. Microblogging can also be accomplished through text messages on mobile devices which are uploaded to a microblogging service such as Twitter and then distributed to the members of the specific groups.

Microblogging is used as a social tool for casual users but it is also a powerful tool for keeping in touch with your business prospects that follow the information and content related to your online business. Microblogging also helps to increase your website traffic when you use it to provide updates and “teasers” to new information you have posted that is useful to your readers.

Pinging and Ping.FM

When you run a blog that offers content that is related to the topic of your business there is a technique that is used which is called “pinging.” Although pinging is something that is also used in computer repair, it is also a technique that is used in blogging to announce when you have added to posts to your blog.

A ping is an application that is sent to a ping server which provides a list of blogs that contain new material. When you ping your blog you are notifying the ping server or blog search engine that your blog has been updated. Although pinging sounds complicated it is actually quite easy and can easily be set up in your blog configuration to work automatically whenever you create a new blog post.

With that said, Ping.FM is a free pinging tool for microblogging which enables you to post to more than one social network at the same time. Without using Ping.FM it would be necessary to log into all of your social media accounts in order to distribute the same message to different groups over the Internet. Instead, you can enter one message into Ping.FM and it will automatically be distributed to a number of different social media sites such as Facebook and Twitter.

Benefits of Ping.FM

Ping.FM also has a number of other benefits that will save you time with online business social networking tasks. Ping.FM is capable of providing multiple listings for your blog title which is a handy little tool for submitting to Google. Since you never know which site will receive the highest ranking from Google you can submit multiple titles for all of your blogs and microblogs instead of spending the time to tweak each individual site to see which one Google will provide with high rankings.

You can also use Ping.FM to shorten a URL instead of using a long website URL. This saves you time and prevents you from having to visit website URL shortening sites such as Tiny URL or Bloggers often use shortened URLs near the beginning of their blog posts so they appear in the RSS feeds and receive more clicks.

So as you can see, using Ping.FM and microblogging can significantly enhance your online business and increase traffic to your blog or website in addition to saving you time with your social networking tasks. Ping.FM will also prevent you from abandoning the option of social networking because it can be so time consuming. Once you have everything set up, the time it takes to distribute a new post is only a matter of minutes and then you can spend your time on other important aspects of growing your online business.

Respectfully Dedicated To Your Success!

Derek Bayer

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The Future Role of Social Networking and SEO

Social networking is becoming a way of life if you are going to build a successful business on the Internet.  Social networking has been quickly gaining momentum as one of the tools of choice for getting yourself established on the Internet and promoting your online business.

With the increased use of social networking as a tool for communication and business, the search engines have jumped on the bandwagon and are beginning to index social networking posts and tweets as well as video content from video marketing sites such as YouTube.

In addition to using all of the necessary SEO techniques to increase organic traffic to your website you must also integrate SEO with your social networking content that you use to promote yourself and your online business.

The Future of Social Media SEO

A few months ago Google reached an agreement with Twitter to display tweets from Twitter users in the search engine results instead of just a profile. This agreement represents a significant stride in the importance of social networking for promoting high quality content that is related to your area of expertise. Twitter only allows 140 characters however there is a lot of power behind a tweet if you know how to leverage it effectively for SEO.

If this agreement was reached with Twitter what this says for other social networking sites is that they will most likely follow the trend for using SEO to get posts indexed with Google and other search engines.  The search engines have already started recognizing video content so it only stands to reason that social networking will be the wave of the future for getting your content found in the search engine results.

Using SEO with Social Networking

So what do you have to do to jump on the wave with social networking SEO.  Well, the answer is quite simple because all you need to do is follow the SEO strategies that you use for your website and blog.  This includes using keywords strategically in your social networking posts and tweets and establish yourself as a brand across the social network on the Internet.

Like website and blog SEO strategies you must also be well versed in the SEO technique so you know how to avoid SEO mistakes such as keyword stuffing, link spamming, and other SEO mistakes that actually hurt your rankings with the search engines instead of improving them.

In addition to understanding SEO, it is also important to set up a framework of strategies like you do when you establish your website or blog.  An SEO social media strategy includes knowing your audience, establishing objectives for reaching your audience, coming up withy a strategy, and then choosing the social networking tools that you will need to accomplish the goal.  This means including a social media SEO strategy in your business and marketing plan. The strategy should contain a keyword focus that will integrate well with all of the social networking and video marketing sites you will use as tools for reaching your online audience and establishing your brand.  By optimizing your social media content you will attract a wider audience via the search engines and other Internet venues that attract a lot of organic traffic.

Respectfully Dedicated To Your Massive Success!!

Derek Bayer

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The Definitive Guide to Google AdWords: Realizing Possibilities for AdWords

If you are trying to find the best possible ways to leverage Google AdWords to get highly qualified traffic to your website, The Definitive Guide to Google AdWords by Perry Marshall is a comprehensive guide that shows you how to get highly targeted traffic to your website using Google AdWords.

In the Definitive Guide to Google AdWords, Perry Marshall will take you through the good aspects of AdWords as well as the bad parts about using Google AdWords and everything in between.  If you have never used Google AdWords you can still follow the easy to understand information in this guide for setting up a successful Google AdWords campaign.  If you are a well seasoned Google AdWords advertiser you can still benefit from the information that is offered in this publication.

What the Definitive Guide to Google AdWords Offers


In the beginning of the book Perry Marshall points out that Google AdWords allows anyone to be able to use this advertising method regardless of the size of their budget.  He stresses the importance of testing as well as the importance of doing detailed market research for discovering untapped and highly targeted markets.  If you do the research properly you can generate highly targeted traffic within minutes of setting up a Google AdWords campaign.

In the middle of the book Perry Marshall outlines the learning curve of Google AdWords and the importance of understanding how direct marketing works.  While getting a high click through rate (CTR) is important your advertising dollars are lost if you cannot convert the visitors to sales. He goes on to explain how different elements of the Google AdWords campaign are integrated as a whole to make the entire campaign successful.  This is explained in a format that is easy to understand and follow.

The ugly parts of Google AdWords are outlined later in the book which includes the concept of click fraud. Perry Marshall does a good job of explaining what click fraud is and how it works so you know what to look for and how to protect yourself from falling victim to this type of criminal activity.  Although Google AdWords is a great tool for advertising like anything else on the Internet, there are the ugly sides so it is important to know how to protect yourself to make the most of a great opportunity.

In the heart of the Definitive Guide to Google AdWords Perry Marshall discusses in detail 5 key tips for creating a successful AdWords campaign and provides a great in depth explanation for each tip.  The tips include detailed information on proper keyword analysis in two parts, how to qualify your clicks and eliminate the window shoppers and tire kickers, writing relevant headlines, and how to test properly.

Price and Bonuses


The price for all of the quality information you are receiving is quite reasonable for $97 plus you get a free 5 day course called “5 Days to Success with Google AdWords.  You also get access to the membership site which contains additional quality information on running an AdWords campaign as well as updates for the main manual.

Overall the Definitive Guide to AdWords contains a lot of high quality information that is useful for avoiding the headaches that usually accompany the learning curve of using AdWords.  In the long run the price of this publication will probably save you advertising dollars that you would otherwise lose by going through the process of trial and error.

Respectfully Dedicated To Your Massive Success!!

Derek Bayer

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Digg: Just a Bookmark?

If you are starting an online business you may want to check out the social networking site called Digg.  Digg is more than just a social bookmarking site and if you play your cards right it can potentially send 150,000 visitors to your website or blog within a very short period of time in addition to building a strong network of clients.

To participate in Digg you have become a member of the community just as you would on other social networking sites.  It also requires an investment of your time if you are going to become a respected community member and win the trust and confidence of other people in the Digg community.

How Digg Works

In addition to using Digg as a social bookmarking site you can also submit articles to Digg that are related to your area of expertise.  The website is moderated and if the other users of the site like your content they will simply vote on it and Digg it.  The more people you have that Digg your article the higher the rankings it will receive.

You can set up an account with Digg for free and set up a professional profile as you would on other social networking sites.  It is best to begin by getting involved with the Digg community and networking with others that share the same interests as you.  Take the time to get to know the community and when you are ready to share your expertise you simply click on “Submit a Story” and share what you have to offer.

If you succeed in writing an article that people really Digg a lot, the article will make its way to the home page of Digg which will generate a significant amount of traffic to your blog or website within a relatively short period of time.  This is known on Digg as the “Digg Effect” and is the highest compliment you can receive on the site.

You can also submit articles by using a Digg Bookmarklet which is a link that you can place on the toolbar of your browser which provides an easy way for you to submit your content to the Digg website.  As an added tip, make sure that you Digg the posts from the top 100 users and posts that other users submit, add them as friends, and support what they do.  In return this will help you to receive Diggs when you submit articles and new posts.

Digg and Networking

Just like other social networking sites you can also develop a community of followers that will help to spread the word about your brand and you can communicate with your network of friends by commenting on content that they have to offer.  This process is known as offering “shouts.”  This is always a good idea since the idea is to network with others and to acknowledge what they have to offer otherwise, you could potentially get a reputation for using Digg for your own self serving reasons.

If you own a website you can also keep in touch with the Digg community by placing a Digg button on your website.  When the latest posts and news are placed on Digg they will automatically appear on your website.  The Digg button also provides your visitors with a way to Digg your most recent posts.

Mind Your Manners

Just like other social networking sites it is important for you to become familiar with how the site works and how the community interacts before you can expect others to create a buzz about your brand and area of expertise.  If you invest the time to get to know others in the community you will reap the rewards that come with caring about what others have to offer.

Respectfully Dedicated To Your Success!!

Derek Bayer

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With an Online Business You Are Always Learning and Always Earning

online business modelIt is not difficult to burn out in your work if you are constantly facing the same thing day in and day out. This is the reason a lot of people refer to it as the 9 to 5 grind because that is exactly what you do. Some of the jobs are so mind numbing that they can make you forget what you are passionate about and they stunt your growth so to speak because you are not allowed to be creative or learn new things.

If this sounds familiar you may be suffering from job burnout and you are coming to a crossroads where it is time to make a change. The trouble is you are probably wondering which way to turn because looking for another job may seem like jumping from the frying pan into the fire.

There is an answer which will put you in a position where you can renew your energy and create a stimulating environment where you are always learning and always earning and the solution is starting an online business. Although it took some time for business owners to see an online business model as viable and the internet as a tool for doing business, in the last few years ecommerce has exploded and it is showing no signs of slowing down.

In fact, online business models have progressed so quickly that when you establish an online business you have no choice but to be continually learning about the new techniques that are coming out as well as how to leverage the new tools to keep your business running in profit. What’s more is you will be able to earn money 24/7 because your website is always open for people to shop at their convenience.

Let’s use a few examples to show you how you are always learning and always earning with an online business.

Online Business Model: Your Product or Service

Once you choose your niche product or service you will always be learning about the newest developments in your niche as well as how to offer your product as a quality brand. If you are passionate about your product or service and enjoy what you do this can be a very rewarding and intellectually stimulating experience.

Online Business Model: Your Market

Part of always learning and always earning is getting to know your target market and some of the problems they are trying to solve. The Internet provides many tools for reaching your market and getting to know how they think and what they want. With an online business knowing your market is always an ongoing learning experience because the variables inevitably will change during the life of your business. The more you learn about your market the more you will earn.

Online Business Model: Running The Operation

Although having previous business experience in the brick and mortar world is beneficial to starting an online business you would be surprised to discover how many people have started an online business without any previous experience and become a huge success with the business. Regardless of whether you have previous experience or not the details that are associated with running an online business will always be a learning curve especially with new and emerging technologies that are being used in the online business world.

Web 2.0 Marketing

Web 2.0 marketing is the new age of Internet marketing that incorporates the latest tools for marketing your online business such as social media, video marketing, viral marketing, and mobile marketing. Years ago these types of tools were virtually unknown which means online business owners had to learn how to leverage these tools to their advantage when promoting their business in the Web 2.0 marketing environment.

Web strategists are already discussing what Web 3.0 will bring which means another learning curve for online business owners in their discovery of new tools and techniques for online business promotion.

Always Earning

The nice part about an online business is there are so many tools you can use for setting up multiple streams of income. When it comes to income the sky is the limit if you remain dedicated and consistent to your business goals and objectives. This means that you can potentially be earning income around the clock while you are learning new ways to do things as well as keeping up with the latest trends related to your product or service.

So if you are tired and burned out with the job grind an online business may be just what you need to revitalize your intellect and create the lifestyle you want. At the very least it is worth your time to consider starting an online business instead of jumping into yet another mind numbing job that is going to lead you down yet another dead end road.

Respectfully Dedicated To Your Success within your chosen Online Business Model!!

Derek Bayer

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“Who Moved My Cheese?” Helpful with Viewing Change or Not?

“Who Moved My Cheese?” is a book written by Spencer Johnson that discusses different views on how we react to changes in our lives. The book addresses the issues of how some of need change frequently while others are stressed out by change and avoid it at all costs.

“Who Moved My Cheese?” begins with a gathering of friends discussing how their lives have changed since they were classmates in high school and how they are afraid of change. Although they are afraid of change they continue to discuss how much things have changed since they were in high school before the story transitions into two mice that live in a maze and are spending their lives running around and looking for cheese.

According to the book, cheese represents the things that we want out of life and how the two mice think different about how to acquire cheese in their life. Spencer Johnson continues to explain the different views of the two mice about how they will acquire the cheese in their life.

One mouse thinks about sniffing out cheese while the other thinks about running after cheese. The other two mice that come into the picture sit around complaining about how someone moved their cheese when a huge hunk is placed in the maze and then disappears.

The two mice that are complaining become tired and hungry while the other two mice have found cheese because they looked for more immediately after the huge hunk of cheese disappeared.

Meanwhile the mice that are complaining are writing messages on the wall of the maze about how they feel about acquiring cheese. They finally realize that the messages they are writing on the wall are the same except they are each written differently. The two mice that were complaining vow to change their ways when they see the other two mice have found cheese. The group of friends who were classmates and have gathered around to tell the story continue to discuss the story and how the cheese has been moved in their life.

While we won’t ruin the ending of the book if you have yet to read it, “Who Moved My Cheese?” does make some interesting points about how we view and react to change. The book emphasizes that no matter what changes we encounter we should all see change as a good thing instead of something we should resist. Even if we feel the changes are not fair we should avoid fighting the change.

While some people who are employed in a 9 to 5 job may see this book at unrealistic when it comes to accepting changes that are not fair that happen in the workplace, people who are making a change or are thinking about starting an online business may react to this publication in a more positive light. It is a matter of seeing things according to your situation. For example, if someone else got promoted on the job and that was your promotion it may be difficult to react to the change in a positive way.

On the other hand if you are thinking about starting an online, networking marketing or mlm business then the book can be helpful in helping accept the changes that are about to take place in your life. It can also spur some thoughts about how you may feel about the changes that will take place once you start and grow your online business.

Respectfully Dedicated To Your Success

Derek Bayer

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