Each and every day, millions of customers, might decide to include you, giving their opinions, sharing their complaints and they are suggesting competitors in forums, online networks, blogs and communities. Are you listening and reacting to them in a way to keep them happy or are you paying the price of losing these customers and getting new ones? The general rule of thumb is that getting new customers will cost 4 to 6 times more in marketing dollars then keeping them, so the solution to keeping these customers has never been easier with social media. Here is what you will need to do in the world of social media:
Step 1: Listening To Your Customers By Using Social Media Tools
One great tools is Nielson NetRatings, this measures data from a good part of the worldwide web (up to about 90%) and provides a examination of your customers behavior and demographics. LinkedIn has a company buzz application that lets consumers give explicit real opinions of products as well as the quality of service at companies, and this is all free to listen to. CompanyBuzz comes with some useful features that let you listen by particular topics, see the historical data in a graphical format like charts, view the top keywords that are in these topics, and read relevant tweets to the topic. With these forms of listening tools, you will be able to pass the benefits of informed marketing and positive testimonials onto your customers.
Step 2: Choose The Suitable Social Media Platform
Start using Twitter to interact with your customers in short bursts that won’t take a lot of time on your part or theirs. To create deeper conversations with your clientele, try sites such as Facebook and utilize the many features, such as surveys. Using Facebook allows you to engage with potential customers as well.
Step 3: Allow Your Visitors To Your Website Interact With Your Company
You can enchant your customers on your site on a regular basis. The one to try is WordPress or any of the other website creator tools that allow you to easily set up ratings on your products and allows your customers to leave feedback as well as suggestions for you. Then let your visitors rate every product that is in every section on your website. In addition to a 1-5 rating, you can allow them to leave comments. In doing this, you will be getting great market data on the positive as well as negative thoughts from your customers that you will find invaluable in making effective marketing decisions.
Step 4: Have An Evoking Discussion With Your Website Visitors
Allow your customers to feel important and involved by letting them brainstorm ideas for new products and suggestions for changes on existing ones. These are the 4 steps to maintaining customer retention. Now listen!
That’s it! By following these simple steps you can keep customers coming back with a few tricks from social media. Please visit for more great business advice.