Leadership

If you believe you deserve success and prosperity, they will come to you more readily.

Sure, you still need to work hard and make strategic decisions about your online business, but you need more than hard work to achieve financial independence.

One important element of changing your mindset is setting goals for yourself.

It can be tough to see the forest for the trees when you’re running with your head down working to make your business a success.

To stay focused and help keep you on the right track, you need to set both personal and professional goals.

Many of those in the marketing world are familiar with self-made millionaire at 23 years of age, Mark Warren’s, book entitled, The Ultimate Wealth Package. For many years, much hype was made about this book and how it promised to unfold marketing secrets to generate sales through traffic and affiliate marketing. While the book contained many truths and taught many key points about affiliate marketing, many questioned Mark Warren’s credibility. If you type his name into a search engine online, you will find various sites questioning the validity of his practice. Many skeptics purchased and read his book, and afterward made claims that he brought a lot of good points to the table. Thus, many sites out there promote Mark Warren and how he helped revolutionize a piece of the marketing world. Mark Warren or Not? Many claim they began reading his book hesitantly, because it was so popular. However, reading statements like this drew them in. "If I told you I have a system that runs on autopilot where you could earn $200 to $1000+ every day ...

Shortly before graduating college, I had the chance to observe two close friends join the same multi-level marketing / network marketing company. This story stands out to me, because each of these individuals had a successful life thus far, but went two very different directions with their home business. One of the friends owned and operated a landscape company. While he hadn’t made it “big” yet, he still did fairly well. He had a nice house, provided for his wife and two daughters, and appeared to own nice cars, etc. His lifestyle seemed pretty comfortable. When he first joined the sales force of this team, he really didn’t say much to any of his friends around him. In fact, no one knew he was selling for this particular MLM until several months into it. When he finally opened up about the opportunity to his close associates, he held a meeting in his home about it. One particular contact he made, who ended up becoming a successful distributor, transformed the business into something much different. ...

Designing an affiliate website is much like any other web designing project; however, there are a few more things to consider. First, remember to follow the Google guidelines. These will specify exactly what is expected and what is prohibited. In addition, pay attention to your strategy, as many affiliate websites exist out there. You want yours to stand out in a good way. Together, if you take these items into consideration, you can build a successful affiliate marketing website. Before beginning to design your affiliate marketing website, be sure to read up on the Google guidelines. These guidelines will save you a lot of time. The most recent requirement, put out at the end of 2009, states that affiliate websites must post “unique content.” Though Google has not specified exactly what this means, the general interpretation is that a site that simply lists links is no longer acceptable. Each quarter, Google releases new requirements and terms. Be sure to pay attention to these items, as your website can be “slapped” and ...

Network marketing is a form of marketing that uses individual representatives to market products and services versus traditional methods of marketing. Network marketing companies encompass multi-level marketing companies. Other names for these types of marketing companies include direct selling, referral marketing, and pyramid selling companies. These types of organizations recruit sales staff to market their products. Specifically, they use individuals to reach target markets, which they otherwise would not through traditional means of marketing. Is network marketing successful? Why would companies stretch this far when traditional means of marketing or cutting edge marketing like SEO or mobile marketing can bring in large amounts of traffic? Network marketing can be successful. Although many multi-level marketing companies have fallen due to pyramid schemes and scandals, many thrive today. Many bring in millions and even billions of dollars on an annual basis. The idea behind network marketing is that you are paid based on your sales (i.e. commission). As a result, these companies trust that you are going to access your network of family and friends in order to ...

College is probably my first experience with network marketing companies (a.k.a. multi-level marketing companies)—at least that I recall on a personal basis. I guess I do have memories of my mother attending Pampered Chef parties, and I remember an aunt selling Avon. However, my first experience with having the opportunity to sell for an MLM came in college. For some reason, many of my friends were always trying out something new and trying to get me to join. The biggest thing that stopped me was the overall feeling of “pushy-ness.” Although I was good friends with many of these individuals, I felt awkward doing business with them. I felt like they were shoving their company and products down my throat. Moreover, I felt like after I told them “no” that there was even more awkwardness present. One particular winter, my husband and I had dinner at a friend’s parents’ home in our college town. We had a great visit and enjoyed meeting this particular friend’s family. Within a week, after the friend departed back ...

In understanding network marketing, there is a basic premise that often holds true: fame often comes with fortune and vice versa. Often, yes, but not always. So, if you are building your network for a network marketing enterprise, you can either first build up your fame or your fortune in order to get both. The Way of Fame You have seen celebrities do it: become famous and then come up with a line of products that they can support with their image. Some have their own lines, while others lend their fame to companies to endorse their products. In the first instance, a good example would be Jennifer Lopez. She comes out, shows the world who she is, and exhibits her own unique style. In the second instance, take a look at Elizabeth Taylor. She had a perfume line formulated especially for her that she endorses personally, lending it her timeless elegance. To use this principle in network marketing, you need to consolidate your image and give off a specific aura. Of course, you will have problems trying to be as famous ...

In today’s economy, network marketing is making a lot of headway in easing up some financial burdens, and many legitimate network marketing opportunities have not only done this, but have also changed the way network marketing is viewed as compared to what people thought of it before. Then and Now In the old days, network marketing was just a way for the housewife to contribute to the household budget by going from door to door or making cold calls to introduce their products to people whom they do not even know. It took a lot of guts and perseverance for many of these pioneers to make any kind of headway. While they are to be congratulated for building the foundation to a business strategy that could provide goods to consumers faster and at a better price, network marketing, although well tolerated, has not gained the acceptance that it has these days because of the change in marketing strategies. Getting a Make Over Like letting in Niecey Nash into their house, network marketing has cleaned and de-cluttered the house and given it more than just ...

Anyone can follow the blueprints to establishing a successful business online however, many online business owners tend to forget the traits and attributes you must have to become successful with an online business.  You see, conducting business in the online world is a lot different than being a corporate executive of a large organization and walking around with a suit and briefcase in hand.  Business in the online world is more about personalization and informality than it is about projecting an image that is strictly business with no room for casual behavior. This is not to say that you do not have to be professional and project a quality image, you do, however; you must remember that most people run their online business from their home office which is what contributes to the casual and personal nature of doing business online.   This is why it is important to strike a balance between being professional and still being the down to earth, positive, and fun loving person that everyone likes to associate with.  How can you do this?  Let’s take a look at ...

Coaches assist individuals in developing and structuring goals for themselves, and then, help those individuals to achieve those skills through various directions, instructions, and training. While some coaches work with an individual one-on-one, others work with groups of people at a time. Some methods of coaching include motivational speaking, seminars, conferences, workshops, clinics, and / or supervised practice. Coaches typically follow some sort of methodology, developed over time from their experience or patterned after someone, who has coached or mentored them. Within this methodology, coaches typically find out what clients think of themselves, as far as where they are at in their lives, what they have achieved, what they want to achieve, what their perceptions are, their goals, etc. Once an initial evaluation happens, coaches have clients set relevant and realistic goals. Of course, the setting of these goals may require the coach to intercede a bit to offer guidance and direction. Then, clients go to work at reaching these goals. Coaches will set baby steps along the way to help clients achieve these ...

In the business realm, mentoring is the practice of a more experienced individual / colleague helping a less experienced individual / colleague. The individual gaining the experience by observing and “shadowing” the more experienced colleague is known as the mentee or the apprentice. Sometimes companies utilize the mentoring process to help new employees in general ways. Other times, the mentoring system is employed to meet specific goals. Mentoring links back to Greek times, in which mythology and actual real-life philosophers established this idea. These leaders took in individuals, who appeared to possess leadership skills, and sought to help those unfold. Today, mentoring is applied in the business world, the community, religiously, across the board generally. Why mentor? Companies often set up these professional relationships to help the ongoing flow of the business. Some company leaders expect to retire or resign from the business. They wish for someone, who is capable and possesses the right qualities, to carry on the company. As a result, they spend large quantities of time teaching by example to ...

Consumer credit counseling and debt consolidation services are often linked together. Generally speaking, consumer credit counseling involves individuals offering advice for improving credit and financial situations for individuals. If the information is legitimate and focused on helping a consumer get out of debt versus selling a consumer a service, this can be beneficial. Consumer credit counseling services often seek to lower interest rates or reduce fees for debtors by working with debtors’ creditors. They create debt management plans, which spell out ways for consumers to eliminate and rid themselves of debt. Sometimes, consumer credit counseling can really help individuals. These types of companies really can reduce debts—especially ones, which seem astronomical. During this process, creditors will often settle accounts / freeze accounts and accept the small portion of payment they receive. What’s the catch? Typically speaking, consumer credit counseling services charge large sums of money up front. When someone is already in debt this can be an issue. Plus, if consumer credit counseling services truly exist to aid individuals and be of help, why ...

Starting a small business is much different than a large one. Typically, individuals running small businesses are newer to the entrepreneurship industry than those establishing corporations. This article will offer a few suggestions to keep individuals on track when considering a small business opportunity. After the product or service is ready to market, try it out on a small group of individuals first. See what problems they run into. See what questions they have, what they like, or dislike. Get feedback ahead of time before it costs you a lot of money. Select a target you will market your products to. Because you are a small business owner, you cannot market to everyone. Don’t waste valuable time and money trying to meet everyone’s needs. Choose a target, conquer it, continue to work it, and then, work on a new target market. Think of things in terms of baby steps. Try to accomplish one thing at a time. Protect your assets. Obtain necessary patents or trademarks in order to keep others from stealing ...

mobilemarketing

Over the past two decades, the marketing industry has edged its way more and more mobile.  Modern day technology has made it possible to communicate information faster than before for an increasingly lower cost.  Companies are reaching out to customers through various means.  SEO, SMS marketing, and Mobile Marketing have infiltrated every industry, and companies are finding benefit from utilization of these key strategies.  Just what is mobile marketing? Wikipedia described mobile marketing as “any marketing on or with a mobile device.”  The Mobile Marketing Association recently changed its definition to this: “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” The Nielsen Company has compiled much information about wireless subscribers over the last several years.  This research company has gone as far as identifying specific trends and averages with each age group.  In the second quarter of 2008, wireless subscribers made an average of 204 calls and 357 texts in any given month.  Broken down, the 13-17-year old age group made ...

SupplyandDemand

While supply refers to the amount of goods available, demand refers to the need and desire for such goods by consumers.  Both are expressed in quantities.  The “quantity demanded is the amount of a product people are willing to buy at a certain price,” and supply is the “amount of a certain good producers are willing to supply when receiving at a certain price (1).”  These two basic economic elements matter, because they determine the price of goods in a market.  A general graph of price determination in a market shows that price “equalizes the quantity demanded by consumers, and the quantity supplied by producers, resulting in an economic equilibrium of price and quantity (2).”  These two are always in balance.  For example, if the demand for a product increases (the availability decreases), the price is also going to increase.  However, as there is less demand (more product availability), the price thus decreases as well, because it is not needed.  Of course, when there are shifts in the supply or demand curves, the opposite always shifts as well. Shifts in the ...

MLMopportunities

Some individuals want to start their own business, but lack the financial means to do so.  As a result, franchises are overlooked, as well as businesses from scratch.  Besides insufficient funds, individuals also stress over starting something on their own, for fear of failing.  Ultimately, they look into an MLM opportunity. Multi-level marketing opportunities, also known as MLM opportunities, provide ways for individuals to join a team of people, who distribute products and services to consumers.  According to MLM Legal’s Jeffrey Babener, “This is a 90 billion dollar industry” and makes up 1% of the retail population.  The idea behind MLM opportunities is that an initial distributor sells products and services to consumers.  Then, he creates a team of distributors (his “downline”) by finding other individuals to sell the same products and services.  He receives a small percentage of the sales from the distributers he signs up and a bonus for setting up “x” amount of distributors.  Each multi-level marketing opportunity requires that the distributors purchase the products or services each month as well.  Typically, there is no limit to how ...

CorporateCulture

Corporate culture can be defined as the common beliefs, attitudes, values, goals, and behaviors shared by a group of individuals within an organization.  While the basic idea behind this element seems pretty stationary and only affective to that of an organization, a corporate culture spans much further beyond its own realm. Why does corporate culture matter?  Corporate culture matters because it carries over so many people.  It affects internal, as well as external individuals.  If employees do not feel comfortable with the workplace, their output is going to be effected.  If employees do not agree with or abide by an organization’s beliefs or standards, how can employers expect them to carry these beliefs over to customers?  Corporate culture directly affects how customers perceive a business and whether or not they will purchase a company’s services or products.  As a result, a company’s success depends on the workplace environment. Who influences a corporate culture?  Every individual within an organization influences a corporate culture.  From the janitor and repairman to the salesmen and the chief financial officer—everyone plays a significant role in contributing to the overall ...

USANA

USANA Health Sciences, Inc. is a world leading producer, seller, and distributor of nutritional and skin-care products.  This top multi-level marketing opportunity operates in 14 different nations across the world and employs 176,000 associates. Myron Wentz, an immunologist and microbiologist, founded the corporation in Utah in 1992.  Losing both of his parents to illnesses, which he feels can be eliminated in some cases and decreased by most individuals through good nutrition, motivated him to found and develop this company and devote his life to improving health. Dr. Wentz believes that USANA’s products can “counteract poor nutrition and free-radical damage” with the proper balance of nutrients and antioxidants.  USANA provides various nutritional supplements, which help to achieve this goal.  Dr. Wentz says, “I dream of a world free from pain and suffering.  I dream of a world free from disease.  The USANA family will be the healthiest family on earth (3).”  He invites all to share in his vision. USANA operates as any MLM opportunity in existence.  Unfortunately, this is not why USANA has received criticism.  This company lost a lot of credibility ...

Arbonne

Peter Morck, along with a team of biochemists, biologists, and herbalists developed Arbonne International in Switzerland in 1975.  They formulated a line of skincare products based on natural ingredients.  Arbonne opened its doors in America in 1980 and has expanded its product lines to include cosmetics and weight loss.  This direct selling company employs network marketing and multi-level marketing to distribute each of its products. To become an Arbonne consultant, one must sign up and become a part of another consultant’s “downline (referred to as “successlines” by Arbonne).”  There is a small fee to do this, which provides new consultants with an i.d. and a starter kit.  No inventory purchase is necessary.  From here, consultants receive discounts on all Arbonne products.  They further have the capacity to sell and distribute products to customers.  To encourage high volume sells, Arbonne has started the Mercedes-Benz Cash Bonus Program.  There are also other bonuses, life insurance benefits, and more.  Arbonne also encourages all consultants to create “successlines,” as each consultant receives a portion of future sales from these accounts and bonuses from signing on ...

Telecommuting

Commuting to work from home via means of telecommunications is known as telecommuting. This process benefits both businesses and employees, as it provides convenience, reduces overhead costs, and helps the environment and city flow.  Last year, 2-40 million workers were said to telecommute for at least part of the workweek (2).  With these advantages, it’s no wonder that more and more companies are offering telecommuting opportunities to their employees.   Businesses find great advantages in offering telecommuting opportunities to employees.  No longer is cubicle or office space necessary.  If enough employees telecommute, a central office can be downsized or eliminated, which saves more overhead costs in utility bills and those things.  Of course, employers are still required to provide equipment or offer compensation for such.  With smaller numbers to manage physically, businesses can save time and money.  Less time is wasted in checking up on individuals throughout the day. Many employers, instead, check weekly with employees to make sure they are staying on track.  As a result, more productivity occurs and more efficiently, which again saves money. Employers are finding happier employees due ...

Herbalife

From the trunk of his car in Los Angeles, California in 1980, Mark Hughes began selling nutritional and weight loss products.  He called his line Herbalife and eventually expanded this to skin-care as well.  Today, this company sells and distributes products in more than 72 countries with 1.9 million independent distributors.  This multi-level marketing company was said to gross $2.4 billion at the end of the 2009 fiscal year. Herbalife is known for making various charitable donations and supporting charitable causes.  Although founder, Hughes, unexpectedly passed away in 2000, the billion dollar corporation has continued to carry on this legacy.  Herbalife has opened an orphanage, aided in humanitarian efforts for hurricane victims, donated money for various research groups, supported athletic teams and sponsored various athletes all while continuing to develop and produce new nutritional products. The company believes in a social responsibility to uphold responsible and fair corporate governance, high business ethics, create and promote environmentally friendly product lines, support the family, and employee wellness.  These ideals have helped to keep the company focused and grounded on its goals and foundation. Various groups ...

AMway

Jay Van Andel and Richard DeVos founded Amway in 1959, just 50 years ago.  Amway’s history is quite extensive, as the founders operated several companies at once to produce profits.  Today, Amway continues this tradition and many companies make up this corporation.  One of the oldest brands / lines, which Amway carries and distributes is Nutrilite—the first product line Andel and DeVos ever started selling.  This multi-level marketing company directly sells a variety of products, including home care, personal care, jewelry, electronics, supplements, cosmetics, insurance, air purifiers and water purifiers.  However, health and beauty are said to make up the largest amount of global sales.  This MLM operates in more than 90 countries and territories around the world, and was said to gross more than $8.2 billion in annual sales. Currently, as of the end of the 2009 fiscal year, Amway ranked #2 by Nexera for its GPR (Google Page Rank) of 6, AR (Alexa Rank), and its GT (Google Trend).  This massive company also took 8th overall place, when compared to other multi-level marketing companies, based on its low Alexa ...

For many, starting a business can be intimidating and even a little bit scary.  Will my ideas sell?  Do I have a substantial brand, product, or service?  Do I possess the capacity to make this business a success?   Will I be able to make a profit?  Can I sustain a profit?  What if I run into trouble?  The list goes on.  There are many areas to consider.  Because of the risk involved when starting an individual business, often times, people consider buying a franchise.  There are typically more investment costs upfront, but the risk seems much lower because the individual purchases a franchise business opportunity from a successful, already proven company.  One such company, which I want to discuss, is the Subway franchise. Subway Franchise Opportunity Thirteen out of the last seventeen years, Entrepreneur Magazine has rated this franchise the #1 US franchise.  Subway is also currently the largest franchise business opportunity in North America.  Fred DeLuca and Peter Buck started this business in Bridgeport, Connecticut in 1965, 44 years ago.  Today, this restaurant chain consists of over 30,000 stores. How did these ...

RYAN NELSON

Not every franchise is that of a McDonald’s, where it has been around forever and everyone knows its face.  Many franchises are brand new.  Because they start in an initial, local area, where they are only known to such, it becomes imperative to broaden a franchises marketing campaign.  The way to globalize a franchise is by using a universal marketing tool:  seo and sms marketing. SEO, short for search engine optimization, provides a way for consumers to find out about your franchise faster.  This is helpful to the franchisee in two ways.  When potential franchisees search the Internet to research franchises they may be interested in, this increases your chances of potential franchisees seeing your franchise first before others.  SEO is designed to prioritize websites in the order they appear from a search engine based on page edits and key words.  I won’t go into the technicalities of the process, but basically what happens is a person types in “franchise opportunities” lets say.  Hundreds of pages then appear from the search.  Have you ever wondered who or what decided the ...

Franchise Owner: Jeff Learner

Once an individual has decided which franchise to operate and where, and has received necessary funding to secure the investment, the franchisee must decide which way he will market his new franchise business opportunity. He further needs to devise a social network to help support his marketing strategy that can accomplish his financial goals. The point behind franchises is taking a chain global.  An individual opens a localized franchise, achieves success, and then, eventually, opens another franchise at another location.  Soon enough, these franchise businesses exist across the map.  To me, the best way to achieve this is by penetrating the online and mobile world.  All industries have moved this direction, and it only makes sense to adapt this application to the franchise world as well.  This is especially important if the franchise one opens is not an Internet business franchise. The current forms of mobile marketing, which flood the business world include: sms marketing, text message marketing, and SEO.  Of course, there are other forms of marketing, which still apply here.  Signs, billboards, radio advertisement, and television commercials can only help ...

Internet Marketing GURU: Top Marketing Michael Force

Today the internet marketing world can crown the new king.  Michael Force not only delivered the most online sale for WMI, he did it handedly. Mr. Force almost double the total earnings of the runner-up, while creating more wealth for his students than any other internet marketer online today. The best part isn't that he the stand alone leader within the online industry, but the fact that he his creating leaders everyday. Michael Force is on a mission to create 100 businesses on the internet that will generate one million dollars a piece by 2012. Who is he creating these businesses for? You, me and anyone else who wants to work out of the house. His WMI compensation plan is a life changing product and his online tool kit he created for his student is one of the best turn-key solution for marketing on the internet. Michael Force - "Job Opportunities Now Available