Anyone can follow the blueprints to establishing a successful business online however, many online business owners tend to forget the traits and attributes you must have to become successful with an online business. You see, conducting business in the online world is a lot different than being a corporate executive of a large organization and walking around with a suit and briefcase in hand.
Business in the online world is more about personalization and informality than it is about projecting an image that is strictly business with no room for casual behavior. This is not to say that you do not have to be professional and project a quality image, you do, however; you must remember that most people run their online business from their home office which is what contributes to the casual and personal nature of doing business online.
This is why it is important to strike a balance between being professional and still being the down to earth, positive, and fun loving person that everyone likes to associate with. How can you do this? Let’s take a look at a few ways.
First of all….relax!
If you re comfortable with who you are and the quality of the product or service you offer, others will sense that too….even on the Internet when sometimes there is no face to face contact. People can sense when you are being genuine and when you are trying to make a fast buck so be your positive and fun loving self.
Don’t Go Overboard
You can be inspiring, positive, and fun loving without taking it to the extremes so you must remember to strike a balance. For example, if you are using Twitter to offer high quality useful information that is related to your professional expertise, I doubt that your followers would be interested in what you had for lunch that day or who you partied with last night. So what I am saying here is that there are limits that you must set, so “fun loving” does not become a detriment to your business.
Be Passionate About What You Do
Communicate your passion for what you do and others will find it contagious. When you like what you are doing it is easy to be an inspiration for others and to project a positive and fun loving image to your professional demeanor. It will also draw your prospects closer to your product or service in the process.
Create a Positive Environment
When visitors arrive at your website you only have on the average of 7 seconds to capture their attention. If you are focused on the needs of your target market you can create an environment that suits their needs. Your website also projects your personality so if you want to be inspiring, positive, and fun loving, build a website that conveys that message and makes people want to stick around.
When people seek out your expertise the chances are that they are looking for a solution to a problem. By showing them ways to solve a problem or improve their lifestyle you are inspiring them as a whole to improve their lives. This will be a memorable experience for your prospects and they will be interested in returning to do business with you in the future.
Don’t Be a Know-It-All
If you do not know the answer to a prospect’s question then do not pretend to know the answer. There is nothing wrong with saying “I don’t know but I will find out.” People will appreciate your honesty and recognize you for caring enough to take the time to find the answer.
Have the Desire to Become Wildly Successful
If you stay positive and inspire others they will want to follow in your path. This is a primary trait of a successful entrepreneur. Entrepreneurs remain positive and fun loving even during the hardest of times and they tend to view problems as temporary obstacles that are a normal part of achieving high level success.
Blaze the Trail and Others Will Follow
If you remain a model for success and are inspiring, positive, and fun loving in your interactions with others, they will relax too. This allows your prospects to show their true colors and be the best that they can be.
Respectfully Dedicated To Your Massive Success!